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Book Title: Understanding Consumer Decision Making : The Means-End Approach t
Number of Pages: 466 Pages
Publication Name: Understanding Consumer Decision Making : The Means-End Approach to Marketing and Advertising Strategy
Language: English
Publisher: Taylor & Francis Group
Item Height: 1.1 in
Subject: Marketing / General, Consumer Behavior, General
Publication Year: 2001
Type: Textbook
Item Weight: 30.4 Oz
Subject Area: Psychology, Business & Economics
Item Length: 8.9 in
Author: Jerry C. Olson
Item Width: 6 in
Format: Uk-B Format Paperback