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Understanding Consumer Decision Making : The Means-End Approach t

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Price: 8.34 USD

Location: Mishawaka, Indiana

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Understanding Consumer Decision Making : The Means-End Approach tUnderstanding Consumer Decision Making : The Means-End Approach t

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Book Title: Understanding Consumer Decision Making : The Means-End Approach t

Number of Pages: 466 Pages

Publication Name: Understanding Consumer Decision Making : The Means-End Approach to Marketing and Advertising Strategy

Language: English

Publisher: Taylor & Francis Group

Item Height: 1.1 in

Subject: Marketing / General, Consumer Behavior, General

Publication Year: 2001

Type: Textbook

Item Weight: 30.4 Oz

Subject Area: Psychology, Business & Economics

Item Length: 8.9 in

Author: Jerry C. Olson

Item Width: 6 in

Format: Uk-B Format Paperback

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