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Understanding Consumer Behavior (The Irwin Series in Marketing)

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Understanding Consumer Behavior (The Irwin Series in Marketing)

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Release Year: 1993

Book Title: Understanding Consumer Behavior (The Irwin Series in Marketing)

Number of Pages: 512 Pages

Language: English

Publication Name: Understanding Consumer Behavior

Publisher: McGraw-Hill Higher Education

Subject: Consumer Behavior

Publication Year: 1993

Item Weight: 34 Oz

Type: Textbook

Subject Area: Business & Economics

Author: Jerry C. Olson, J. Paul Peter

Series: The Irwin Series in Marketing

Format: Hardcover

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