The Value of Design in Retail and Branding by Katelijn Quartier (English) Hardco

Description: The Value of Design in Retail and Branding by Katelijn Quartier, Ann Petermans, T.C. Melewar, Charles Dennis Estimated delivery 3-12 business days Format Hardcover Condition Brand New Description The Value of Design in Retail and Branding creates a much-needed bridge between different disciplines involved in retail design, bringing together a range of research and insights for practice in these disciplines, improving the impact of design. Publisher Description Scholarly studies of value creation for consumer experience constitute a very fragmented field, spanning the disciplines of design, branding and marketing. The Value of Design in Retail and Branding creates a much-needed bridge between different disciplines involved in retail design, bringing together a range of research and insights for practice in these disciplines, improving the impact of design.Here Katelijn Quartier, Ann Petermans, TC Melewar and Charles Dennis bring together a team of field-leading, practice-based experts in order to offer an interdisciplinary, practice-oriented inquiry into how design plays a key role in defining a successful retail environment and experience. In four sections organised around the concepts of design, experience, context, and interdisciplinarity, contributors highlight how to achieve impactful branding and retail-experience design through a focus on such issues as local relevance and storytelling. As each chapter concludes by explaining how its findings can feed into practice, this book begins filling the gap between academic journals and visual case studies, ultimately providing fertile ground for further debate around best practice.For its interdisciplinary approach, its scholarly rigour, and its clearly articulated implications for practice, The Value of Design in Retail and Branding is of interest to scholars of design, branding and marketing as well as to practitioners within these fields. Author Biography Katelijn Quartier is Assistant Professor of Retail Design at Hasselt University, where she is academic director of the Retail Design Lab Knowledge Center.Ann Petermans is Assistant Professor at the Faculty of Architecture and Arts at Hasselt University, where she works on designing for experience in designed environments, for diverse user groups and subjective well-being.T C Melewar is Professor of Marketing and Strategy at Middlesex University, London.Charles Dennis is a Professor of Consumer Behaviour in the Department of Branding & Tourism at Middlesex University, London. Details ISBN 1800715803 ISBN-13 9781800715806 Title The Value of Design in Retail and Branding Author Katelijn Quartier, Ann Petermans, T.C. Melewar, Charles Dennis Format Hardcover Year 2021 Pages 256 Publisher Emerald Publishing Limited GE_Item_ID:161860909; About Us Grand Eagle Retail is the ideal place for all your shopping needs! With fast shipping, low prices, friendly service and over 1,000,000 in stock items - you're bound to find what you want, at a price you'll love! Shipping & Delivery Times Shipping is FREE to any address in USA. Please view eBay estimated delivery times at the top of the listing. Deliveries are made by either USPS or Courier. We are unable to deliver faster than stated. International deliveries will take 1-6 weeks. NOTE: We are unable to offer combined shipping for multiple items purchased. This is because our items are shipped from different locations. Returns If you wish to return an item, please consult our Returns Policy as below: Please contact Customer Services and request "Return Authorisation" before you send your item back to us. Unauthorised returns will not be accepted. Returns must be postmarked within 4 business days of authorisation and must be in resellable condition. Returns are shipped at the customer's risk. We cannot take responsibility for items which are lost or damaged in transit. For purchases where a shipping charge was paid, there will be no refund of the original shipping charge. Additional Questions If you have any questions please feel free to Contact Us. Categories Baby Books Electronics Fashion Games Health & Beauty Home, Garden & Pets Movies Music Sports & Outdoors Toys

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