The New Global Brands : Managing Non-Government Organizations in

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Book Title: The New Global Brands : Managing Non-Government Organizations in

Number of Pages: 324 Pages

Language: English

Publication Name: New Global Brands : Managing Non-Government Organizations in the 21st Century

Publisher: Cengage South-Western

Item Height: 0.7 in

Subject: Marketing / General, Industrial Management, General

Publication Year: 2005

Item Weight: 24.8 Oz

Type: Textbook

Item Length: 9.3 in

Author: Nathalie Laidler-Kylander, John A. Quelch

Subject Area: Business & Economics

Item Width: 7.4 in

Format: Hardcover