The Father Of Spin: Edward L Bernays And The Birth Of Public Relations

Description: Please refer to the section BELOW (and NOT ABOVE) this line for the product details - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Title:The Father Of Spin: Edward L Bernays And The Birth Of Public RelationsISBN13:9780805067897ISBN10:0805067892Author:Tye, Larry (Author)Description:The Father Of Spin Is The First Full-Length Biography Of The Legendary Edward L Bernays, Who, Beginning In The 1920S, Was One Of The First And Most Successful Practioners Of The Art Of Public Relations In This Engrossing Biography, Larry Tye Uses Bernays's Life As A Prism To Understand The Evolution Of The Craft Of Public Relations And How It Came To Play Such A Critical-And Sometimes Insidious-Role In American Life Drawing On Interviews With Primary Sources And Voluminous Private Papers, Tye Presents A Fascinating And Revealing Portrait Of The Man Who, More Than Any Other, Defined And Personified Public Relations, A Profession That Today Helps Shape Our Political Discourse And Define Our Commercial Choices Bernays, A Pioneering Practitioner Of Pr, Zestfully Ballyhooed His Clients With Stunts, Cultivation Of The Press, And Solicited Endorsements This Judicious Book Balances Appreciation For Bernays' Inventiveness With A Sober Understanding Of Its Consequences Photos Binding:Paperback, PaperbackPublisher:St. Martins Press-3PLPublication Date:2002-09-01Weight:0.8 lbsDimensions:0.9'' H x 8.4'' L x 5.4'' WNumber of Pages:304Language:English

Price: 18.35 USD

Location: USA

End Time: 2024-01-22T06:38:54.000Z

Shipping Cost: 0 USD