Description: Please refer to the section BELOW (and NOT ABOVE) this line for the product details - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Title:The Business Of Sustainable Wine: How To Build Brand Equity In A 21 Century Wine IndustryISBN13:9781935879305ISBN10:1935879308Author:Taylor, Sandra (Author)Description:Modern Agriculture Is The Largest Single Contributor To Global Greenhouse Gas Production, Deforestation And Water Consumption Biodiversity, Climate Change, Energy, Soil Degradation And Water Scarcity Are Critical Issues And A Strong And Growing Consumer Contingent Prefers To Purchase Organically Grown And Unprocessed Food, While Increasingly Strident Social Activists Expect Products To Be Ethically, Responsibly And Sustainably Produced Like Fair Trade Cocoa And Shade Grown CoEe, Wine Must, Sooner Or Later, Meet These Powerful Demands And As A Whole It Has A Lot More Work To Do In The Business Of Sustainable Wine, Sandra Taylor OErs A New View Of How The Industry Can Be An Important Actor In Sustainable Agriculture, Getting Ahead Of Coming Demands For A More Responsible Approach To Our Common Future, And She Provides A Unique Insight For The Consumer On What To Look For On The Supermarket Shelves To Verify What Counts As Sustainable And What Doesn't Taylor Describes And Analyzes Trends In Sustainability In Wine Regions Around The World And Shares Important Insight Into The Complicated World Of Agricultural Sustainability, What It Is For A Wine To Be A Sustainable Food Product And How Best To Communicate These Sustainable Attributes To Wine Consumers Drawing On Case Studies From A Multitude Of Commodity Industries, She Gives Producers Tools And Frameworks For How To Go About Integrating Sustainability Into Their Winegrowing And Marketing, And Retailers' Procurement Managers Will Learn How To Assess Sustainable Attributes Of Wines On OEr Binding:Paperback, PaperbackPublisher:Board and BenchPublication Date:2017-07-01Weight:1.1 lbsDimensions:0.6'' H x 9.9'' L x 7'' WNumber of Pages:286Language:English
Price: 36.73 USD
Location: USA
End Time: 2024-09-22T01:14:04.000Z
Shipping Cost: 0 USD
Product Images
Item Specifics
Return shipping will be paid by: Buyer
All returns accepted: Returns Accepted
Item must be returned within: 30 Days
Refund will be given as: Money Back
Return policy details:
Book Title: The Business Of Sustainable Wine: How To Build Brand Equity ...
Item Length: 10in.
Item Height: 0.6in.
Item Width: 7in.
Author: Sandra Taylor
Publication Name: Business of Sustainable Wine : How to Build Brand Equity in a 21 Century Wine Industry
Format: Trade Paperback
Language: English
Publisher: Wine Appreciation Guild, The Limited
Publication Year: 2017
Type: Textbook
Item Weight: 17.5 Oz
Number of Pages: 286 Pages
