The Business Of Ethnography: Strategic Exchanges, People And Organizations

Description: Please refer to the section BELOW (and NOT ABOVE) this line for the product details - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Title:The Business Of Ethnography: Strategic Exchanges, People And OrganizationsISBN13:9781845201951ISBN10:1845201957Author:Moeran, Brian (Author)Description:Can An Anthropologist Help Us Understand The World Of Business?Armed With This Question, Veteran Anthropologist Brian Moeran Embarks On An In-Depth Study Of Cultural Production And Creative Industries In Japan At Once The Blundering Ethnographer And Shrewd Observer, Moeran Is Able To Shed Light Not Only On Social Behavior And Human Relations In General But, More Specifically, On The Importance Of Strategic Exchange To All Business Practices Moeran's Fieldwork, Rooted In Participant-Observation Of Business Life In Communities And Corporations, Leads Him To An Original Theory Of How Business Operates Culture Is Not All-Powerful, Moeran Shows Instead, Social Structures Strongly Influence Behavior At The Heart Of Moeran's Analysis Is A Firm Belief In Fieldwork And Ethnography - Terms Much Bandied About In Business, Management And Cultural Studies, But Rarely Undertaken In Depth The Business Of Ethnography Not Only Provides A Useful Methodology For People Studying Or Wishing To Understand Business, But Also Acts As A Clarion Call For Anthropologists To Rethink Their Discipline Beyond Traditional Fieldwork Sites Binding:Paperback, PaperbackPublisher:BLOOMSBURY 3PLPublication Date:2005-01-02Weight:0.81 lbsDimensions:0.51'' H x 9.14'' L x 6.24'' WNumber of Pages:225Language:English

Price: 43.49 USD

Location: USA

End Time: 2024-12-24T13:58:02.000Z

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