Sustainability and Social Marketing Issues in Asia by Farzana Quoquab (English)

Description: Sustainability and Social Marketing Issues in Asia by Farzana Quoquab, Jihad Mohammad Estimated delivery 3-12 business days Format Hardcover Condition Brand New Description Sustainability and Social Marketing Issues in Asia broadens the perspective of the latest trends in sustainability and social marketing. Publisher Description The complex issues of sustainability and social marketing are gaining increasing global attention. This increased concern for environmental welfare has started to affect the way marketers, managers and policy makers think and organize their businesses. In Western culture, there has been widespread discussion on green related issues; however, different cultures are at different stages in embracing this global change, and local conditions can greatly affect how strategies are enacted.Sustainability and Social Marketing Issues in Asia applies this discussion to Asian culture, using case studies that reflect the problems and success of nine countries - Malaysia, Brunei, the Philippines, Indonesia, Iran, Syria, Sri Lanka, India, and Pakistan - in adopting green and social marketing concepts. These concepts include: triple bottom line; social entrepreneurialism; sustainability marketing; green marketing; sustainable energy, sustainable agriculture, sustainable ecosystems, social development, waste management problem, refugee crisis, care for animals and corporate social responsibility.The cases outlined in this book illustrate how companies and organizations operating in Asian countries incorporate sustainability and environmental concepts into their social marketing strategy. It will appeal to researchers and practitioners, working in the fields of social marketing, consumer behavior, corporate social responsibility, organizational behavior and sustainability. Author Biography Dr. Farzana Quoquab is an Associate Professor at Azman Hashim International Business School, UTM. She is a prolific case writer and an active researcher in the field of sustainability marketing, social marketing, marketing ethics and corporate social responsibility.Dr. Jihad Mohammad is an Assistant Professor at UCSI University, Malaysia. He has published several cases in Emerald Emerging Market Case Studies and is co-editor of A Handbook of Malaysian Cases: Contemporary Issues in Marketing & Management. His current research focus is green behaviour, CSR, organizational psychology, and sustainability. Details ISBN 1800718462 ISBN-13 9781800718463 Title Sustainability and Social Marketing Issues in Asia Author Farzana Quoquab, Jihad Mohammad Format Hardcover Year 2023 Pages 232 Publisher Emerald Publishing Limited GE_Item_ID:161860940; About Us Grand Eagle Retail is the ideal place for all your shopping needs! With fast shipping, low prices, friendly service and over 1,000,000 in stock items - you're bound to find what you want, at a price you'll love! Shipping & Delivery Times Shipping is FREE to any address in USA. Please view eBay estimated delivery times at the top of the listing. Deliveries are made by either USPS or Courier. We are unable to deliver faster than stated. International deliveries will take 1-6 weeks. NOTE: We are unable to offer combined shipping for multiple items purchased. This is because our items are shipped from different locations. Returns If you wish to return an item, please consult our Returns Policy as below: Please contact Customer Services and request "Return Authorisation" before you send your item back to us. Unauthorised returns will not be accepted. Returns must be postmarked within 4 business days of authorisation and must be in resellable condition. Returns are shipped at the customer's risk. We cannot take responsibility for items which are lost or damaged in transit. For purchases where a shipping charge was paid, there will be no refund of the original shipping charge. Additional Questions If you have any questions please feel free to Contact Us. Categories Baby Books Electronics Fashion Games Health & Beauty Home, Garden & Pets Movies Music Sports & Outdoors Toys

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