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Book Title: Strategies for Implementing Integrated Marketing Communications L
Number of Pages: 256 Pages
Language: English
Publication Name: Strategies for Implementing Integrated Marketing Communications
Publisher: McGraw-Hill Trade
Item Height: 0.9 in
Subject: Marketing / General, Advertising & Promotion
Publication Year: 1997
Type: Textbook
Item Weight: 1 Oz
Item Length: 9.1 in
Subject Area: Business & Economics
Author: Larry Percy
Item Width: 5.8 in
Format: Hardcover
