Description: Please refer to the section BELOW (and NOT ABOVE) this line for the product details - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Title:Strategic Marketing ManagementISBN13:9781138792418ISBN10:1138792411Author:Foxall, Gordon (Author)Description:This Book Considers Marketing Management Within The Overall Corporate System Of Business Policy-Making, Strategic Planning And The Implementation And Control Of Effective Plans The Information Requirements Of Marketing Management Are Highlighted And The Marketing Information System Concept Is Developed Within The Framework Of Managerial Information Systems In The Chapters Which Deal With The Elements Of The Marketing 'Mix', The Interrelated Nature Of These Variables Is Emphasized The Book Illustrates How The Successful Marketing Manager Can Master Each 'Weapon' In The Marketing 'Armoury' And How (S)He Can Integrate Those Weapons To Achieve The Right Mix For Each Product The Accent On Integrated Marketing Continues In The Final Section Where Differentiated Marketing Is Presented As An Integrative Framework And Where The Systematic Control Of Marketing Operations Is Described This Book Is For Students Who Will One Day Be Managers: Its Emphasis Is Therefore On What Is Possible In Marketing Management And The Most Effective Means By Which Marketing Objectives Can Be Attained Binding:Hardcover, HardcoverPublisher:ROUTLEDGEPublication Date:2014-09-16Weight:1.15 lbsDimensions:0.8'' H x 9.2'' L x 6.2'' WNumber of Pages:273Language:English
Price: 184.51 USD
Location: USA
End Time: 2024-10-23T11:04:29.000Z
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Book Title: Strategic Marketing Management
Number of Pages: 286 Pages
Language: English
Publication Name: Strategic Marketing Management (Rle Marketing)
Publisher: Routledge
Publication Year: 2014
Subject: Marketing / General, General
Item Height: 0.9 in
Item Weight: 18.4 Oz
Type: Textbook
Subject Area: Business & Economics
Author: Gordon Foxall
Item Length: 6.1 in
Series: Routledge Library Editions: Marketing Ser.
Item Width: 9.2 in
Format: Hardcover
