Description: Picking up where the popular previous editions left off, Strategic Management and Business Policy: Globalization, Innovation and Sustainability, 15th Edition further sharpens and modernises this classic text's approach to teaching strategy with an emphasis on globalisation, innovation, and sustainability. Throughout, the authors equip students with the strategic concepts they will need to know as they face the issues that all organisations must build upon to push their businesses forward. In this edition, Alan Hoffman and Chuck Bamford bring a fresh perspective to this extraordinarily well--researched and practically crafted lesson. Also included is a new chapter on Global Strategy, along with new vignettes and comprehensive, real-world case studies.
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Publication Year: 2017
Type: Paperback
Subject Area: Business Informatics, Business Policy, Globaliztion, Innovation, Sustainability
Publication Name: Pearson Fifteenth Edition
Author: Thomas L. Wheelen, J.David Hunger, Alan N. Hoffman, Charles E. Ba
Level: Business
Publisher: Pearson
Subject: Management
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