Strategic Digital Transformation: A Results-Driven Approach by Alex Fenton (Engl

Description: Strategic Digital Transformation by Alex Fenton, Gordon Fletcher, Marie Griffiths Estimated delivery 3-12 business days Format Paperback Condition Brand New Description Emerging technologies are having a profound impact upon business, as individuals and organisations increasingly embrace digital technologies. This book offers results-driven solutions that successfully transform organisations into data-driven, people-focused businesses capable of sustainably competing at a global level. Publisher Description Emerging technologies are having a profound impact upon business as individuals and organisations increasingly embrace the benefits of the always on attitude that digital technologies produce. The use of the web, apps, cloud storage, GPS and Internet-connected devices has transformed the way we live, learn, play and interact – yet how a business can fully benefit from this transformation is not always clear. In response, this book enables students and business leaders to take a strategic and sustainable approach to realising the value of digital technologies. It offers results-driven solutions that successfully transform organisations into data-driven, people-focused businesses capable of sustainably competing at a global level.Split across four key parts, the material moves through understanding digital business to planning, implementing and assessing digital transformation. The current challenges facing all small organisations, including limited resources, financial pressures and the lack of dedicated IT departments, are explored. The authors consider the ways in which innovation can increase competitive advantage, how innovative business models can create new opportunities and how a data-driven perspective can release embedded value within the organisation. Contemporary international case studies and examples throughout each chapter bridge theory with practical application and systematically document the patterns of activities that enable success.This textbook is a vital resource for postgraduate and undergraduate students of digital business, innovation and transformation. By showing how to initiate digital transformation across an organisation, it will prepare business owners, directors and management of small- and medium-sized businesses to take strategic advantage of new and emerging technologies to stay ahead of their competition. Author Biography Alex Fenton is Lecturer in Digital Business at Salford Business School, UK. He has authored a wide range of academic and practitioner articles relating to digital transformation, digital business and digital marketing. He has won an array of industry and teaching awards for his practical approach to enterprise-led, experiential education.Gordon Fletcher is Academic Unit Head at Salford Business School, UK. Gordons research focuses on examples and experiences of digital business, culture and practice. Gordon has published work around conflict with online finance communities, economies within virtual game worlds, digital marketing and digital transformation.Marie Griffiths is Reader and Head of the Centre for Digital Business, Salford Business School, UK. Her research focuses on the role of digital technologies and the convergence of the real and digital worlds and the social influences of technology. She also writes and teaches in the fields of emerging Technologies, Security and Information Systems. Details ISBN 0367031078 ISBN-13 9780367031077 Title Strategic Digital Transformation Author Alex Fenton, Gordon Fletcher, Marie Griffiths Format Paperback Year 2019 Pages 226 Publisher Taylor & Francis Ltd GE_Item_ID:127216103; About Us Grand Eagle Retail is the ideal place for all your shopping needs! With fast shipping, low prices, friendly service and over 1,000,000 in stock items - you're bound to find what you want, at a price you'll love! Shipping & Delivery Times Shipping is FREE to any address in USA. Please view eBay estimated delivery times at the top of the listing. Deliveries are made by either USPS or Courier. We are unable to deliver faster than stated. International deliveries will take 1-6 weeks. NOTE: We are unable to offer combined shipping for multiple items purchased. This is because our items are shipped from different locations. 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Price: 64.37 USD

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End Time: 2024-10-02T03:06:36.000Z

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