Description: About this Item The item is a book Paperback The Author Name is Stephanie Lowe The Title is Blue Ocean Strategy : How to Create Uncontested Market Space Condition New Other Comments Edition Number - 0001. Pages Count - 112. Binding type - Perfect. Content Language - English Category - LITERARY CRITICISM / General SOCIAL SCIENCE / General SOCIAL SCIENCE / Anthropology / General Product Description - In Blue Ocean Strategy, W. Chan Kim and Renee Mauborgne tackle the central problem facing all businesses: how to perform better than your competitors Their solution involves taking a creative approach to the normal view of competition. In the normal framework, competition is a zero-sum game: if there are two companies competing for the same market, as one does better, the other has to do worse. The authors' creative leap is to suggest one can beat the competition by not competing. Companies should avoid confronting competitors in crowded marketplaces, what they call "red oceans," and instead seek out new markets, or "blue oceans." Once the blue oceans have been identified, companies can get down to the task of creating unique products which exploit that market. Chan and Mauborgne argue, for example, that a wine company might decide to start appealing to a group previously uninterested in wine. This would be a "blue ocean" market, giving the winemaker a huge advantage, which they could exploit by creating a wine that appealed to the tastes of a beer-drinking demographic. A classic of business writing, Blue Ocean Strategy is creative thinking and problem solving at its best. We Use Stock Images Because we have over 2 million items for sale we have to use stock images, this listing does not include the actual image of the item for sale. The purchase of this specific item is made with the understanding that the image shown in this listing is a stock image and not the actual item for sale. For example: some of our stock images include stickers, labels, price tags, hyper stickers, obi's, promotional messages, signatures and or writing which may not be available in the actual item. When possible we will add details of the items we are selling to help buyers know what is included in the item for sale. The details are provided automatically from our central master database and can sometimes be wrong. Books are released in many editions and variations, such as standard edition, re-issue, not for sale, promotional, special edition, limited edition, and many other editions and versions. The Book you receive could be any of these editions or variations. If you are looking for a specific edition or version please contact us to verify what we are selling. Gift IdeasThis is a great Christmas gift idea. Hours of ServiceWe have many warehouses, some of the warehouses process orders seven days a week, but the Administration Support Staff are located at a head office location, outside of the warehouses, and typically work only Monday to Friday. Location ID 9000z iHaveit SKU ID 166320423
Price: 17.23 USD
Location: US
End Time: 2024-12-10T18:39:41.000Z
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Restocking Fee: No
Return shipping will be paid by: Buyer
All returns accepted: Returns Accepted
Item must be returned within: 30 Days
Refund will be given as: Money Back
Fiction/Non-Fiction: Non-Fiction
Genre/Subject: LITERARY CRITICISM / General
Brand: The Macat Library
Weight: 0.12
Style: NA
Title: Blue Ocean Strategy How to Create Uncontested Market Space
Release Title: Blue Ocean Strategy How to Create Uncontested Market Space
Record Grading: New
Sleeve Grading: New
Platform: NA
Size: NA
Film/TV Title: Blue Ocean Strategy How to Create Uncontested Market Space
Colour: NA
Material: NA
Department: NA
Binding Type: Perfect
Main Stone: NA
Metal Purity: NA
Metal: NA
Connectivity: NA
Model: NA
Number of Pages: 98 Pages
Language: English
Publication Name: Blue Ocean Strategy : How to Create Uncontested Market Space
Publisher: Macat International The Limited
Publication Year: 2017
Subject: General, Commerce, Economics / General, Anthropology / General
Item Height: 0.3 in
Item Weight: 4.5 Oz
Type: Textbook
Subject Area: Literary Criticism, Social Science, Business & Economics
Author: Andreas Mebert, Stephanie Lowe
Item Length: 7.8 in
Item Width: 5.1 in
Series: The Macat Library
Format: Trade Paperback
