Description: Sports Entrepreneurship : Theory and Practice, Paperback by Ciletti, Dorene (EDT); Chadwick, Simon (EDT), ISBN 1935412256, ISBN-13 9781935412250, Brand New, Free shipping in the US Ciletti (marketing and sports marketing, Duquesne U.) and Chadwick (sport business strategy and marketing, Coventry U. Business School, UK) compile 13 chapters by sport and business scholars who examine the entrepreneurial nature of sport from the perspectives of marketing, broadcasting, sponsorship, and social entrepreneurship and through examples of organizations, associations, and sport-related products from the US, Australia, Europe, and India. They consider innovation, risk-taking, ticket pricing strategy, and proactiveness in entrepreneurship, as well as promotion, social impact, sports agents, and opportunity-seeking as they relate to entrepreneurship in wrestling, tennis, cricket, the Indian Premier League, the Australian Football League, and other topics. Annotation ©2012 Book News, Inc., Portland, OR ()
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Book Title: Sports Entrepreneurship : Theory and Practice
Author: Ciletti, Dorene (EDT); Chadwick, Simon (EDT)
Language: English
