Description: Further DetailsTitle: The Digital Marketing HandbookCondition: NewSubtitle: Deliver Powerful Digital CampaignsISBN-10: 1398603392EAN: 9781398603394ISBN: 9781398603394Publisher: Kogan Page LtdFormat: PaperbackRelease Date: 01/03/2022Description: Build, implement and optimize your digital marketing campaigns, with this indispensable guide which covers everything from SEO, social media, paid search and display advertising. The Digital Marketing Handbook takes the reader step by step through the various components of B2B and B2C online marketing, making it an essential companion to every marketer's desk. Highly practical in approach, it features tips, platform recommendations and common pitfalls to watch out for, as well as examples from global brands including Google, Amazon and Nissan. Detailed guidance is provided for key areas such as creating content that excites, informs and converts, using marketing automation and analyzing your results to maximize performance. Written by recognized industry expert and bestselling author, Simon Kingsnorth, The Digital Marketing Handbook brings together reliable and actionable insights into one complete resource. Also covering how to manage affiliates and partnerships to deliver highly targeted leads and provide customer service that achieves high review scores and builds loyalty, it is accompanied by online templates and interactive tools to use in practice. This book is an essential blueprint for marketing professionals to deliver the best results from their digital marketing campaigns.Language: EnglishCountry/Region of Manufacture: GBItem Height: 233mmItem Length: 155mmItem Width: 15mmItem Weight: 450gAuthor: Simon KingsnorthGenre: Business & FinanceRelease Year: 2022 Missing Information?Please contact us if any details are missing and where possible we will add the information to our listing.
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Book Title: The Digital Marketing Handbook
Title: The Digital Marketing Handbook
Subtitle: Deliver Powerful Digital Campaigns
ISBN-10: 1398603392
EAN: 9781398603394
ISBN: 9781398603394
Release Date: 01/03/2022
Release Year: 2022
Country/Region of Manufacture: GB
Genre: Business & Finance
Number of Pages: 288 Pages
Publication Name: Digital Marketing Handbook : Deliver Powerful Digital Campaigns
Language: English
Publisher: Kogan Page, The Limited
Subject: Marketing / General, E-Commerce / Internet Marketing, Commerce
Publication Year: 2022
Item Height: 0.7 in
Type: Textbook
Item Weight: 15.9 Oz
Item Length: 9.1 in
Subject Area: Business & Economics
Author: Simon Kingsnorth
Item Width: 6.2 in
Format: Trade Paperback