Description: Selling With Noble PurposeHow to Drive Revenue and Do Work That Makes You Proud Author(s): Lisa Earle McLeod, Elizabeth Lotardo Format: Hardback Publisher: John Wiley & Sons Inc, United States Imprint: John Wiley & Sons Inc ISBN-13: 9781119700883, 978-1119700883 Synopsis Don't let anyone tell you that you have to choose between making money and making a difference. Selling With Noble Purpose: How to Drive Revenue and Do Work That Makes You Proud, 2nd Edition is an update of the acclaimed book that changed the game in sales. Using real-world data, compelling stories and psychological research, Selling With Noble Purpose explains why salespeople who genuinely understand how they can make a difference to customers outsell those who only focus on internal targets and quotas. Sales leadership experts McLeod and Lotardo reveal how a Noble Sales Purpose (NSP) can drive a team to outstanding sales numbers. Whether you're an executive, manager or aspiring sales leader, you'll discover how to find your own Noble Sales Purpose and create a sales force of True Believers. This new edition covers: How firms overcome ferocious competition and how you can do the same Why sales organizations with a clear NSP outperform traditional sales teams How to avoid the trap of behaving like a transactional salesperson Why well-intended leaders often unknowingly erode purpose and differentiation How to use your NSP to increase customer engagement Why an NSP gives you clarity during times of uncertainty In an era where organizations often believe that money is the primary way to motivate salespeople, Selling with Noble Purpose offers and exciting and sustainable alternative.
Price: 17.56 GBP
Location: Aldershot
End Time: 2025-01-13T11:17:52.000Z
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Book Title: Selling With Noble Purpose
Number of Pages: 336 Pages
Publication Name: Selling with Noble Purpose: How to Drive Revenue and Do Work That Makes You Proud
Language: English
Publisher: John Wiley & Sons INC International Concepts
Item Height: 246 mm
Subject: Marketing
Publication Year: 2020
Type: Textbook
Item Weight: 970 g
Author: Lisa Earle Mcleod, Elizabeth Lotardo
Item Width: 152 mm
Format: Hardcover
