Reality In Advertising Rosser Reeves Knopf 1961 Design Herbert Bayer Hardcover

Description: Completely designed by legendary bauhaus designer Herbert Bayer. Some discoloring to jacket, tear along spine. Binding in good condition, ex library stamp on endpaper Reality in Advertising by Rosser Reeves Rarely has a book about advertising created so much commotion before publication as this brilliant account of the principles of successful advertising. Originally printed in a private edition for use in the Ted Bates and Company agency, Reality in Advertising was soon circulating among leading business executives and the advertising cognoscenti and was being hailed as "the best book for professionals that has ever come out of Madison Avenue. » Even rival agency heads who managed to obtain copies joined in the chorus of praise (for typical com-ments. see back of jacket) Rosser Reeves says: "The book attempts to formulate certain theories of advertising, many quite new, and all based on 20 vears of intensive research? These theories, whose value has been proved in the market place, all revolve around the central concept that success in selling a product is the key criterion of advertising. In the course of explaining his own hard-headed approach, Mr. Reeves shows why the ad campaigns for many products are just so much money poured down the drain. He has some delightfully devastating things to say about advertising's misguided men: the "aesthetes" and the "puffers" and those who believe the myth that Madison Avenue can create demand. But even more important is the thoroughness and clarity with which he explains the positive aspects of reality in advertising: how to develop precise copy-testing TYPOGRAPHY, BINDING, AND JACKET DESIGN BY HERBERT BAYER This vintage hardcover book, "Reality In Advertising" by Rosser Reeves and published by Knopf in 1961, is a fascinating piece of nonfiction that explores the world of advertising and its impact on society. The book features a dust jacket and was illustrated by Herbert Bayer, making it a unique addition to any collection. The book is a first edition and is intended for adults with an interest in sociology and art & culture. It was written in English and has no ex libris or signature. Despite being published in the 1960s, the book remains relevant today and is a must-read for anyone interested in advertising and its effects on society.

Price: 80 USD

Location: Brooklyn, New York

End Time: 2024-02-17T17:43:57.000Z

Shipping Cost: 4.87 USD