Description: Podcast Academy: The Business Podcasting Book by Greg Cangialosi, Michael Geoghegan, Ryan Irelan, Tim Bourquin, Colette Vogele Podcast Academy, the leader in audio/video podcast and new media education, brings you their first book, Podcast Academy: The Business Podcasting Book, based on their seminars. FORMAT Paperback LANGUAGE English CONDITION Brand New Publisher Description Exclusive Podcast Academy training now available in a book! Podcast Academy, the leader in audio/video podcast and new media education, brings you their first book, Podcast Academy: The Business Podcasting Book, based on their seminars. Written by industry experts, this book brings you practical experience that you can apply to your own business. It covers planning, content creation, legal considerations, branding, marketing, advertising, monetization, and much more. The authors and contributors have been behind many of the earliest corporate podcasts and share their knowledge, success, and real-world experience with you. Podcasting is changing the way organizations are communicating with their customers, prospects and the media. It is an essential new medium for any company looking to extend their communications outreach, and expand their brand awareness. This applies for companies, organizations, charities, schools and groups that range in size from small to Fortune 500 enterprises.If you are thinking about podcasting as a medium for your organization, The Business Podcasting Book will give you a solid understanding of how to create your own companys voice, measure your efforts and maximize your opportunity.Implement your podcasting strategy now! *Covers the entire business side of podcasting: planning, monetizing, marketing, measuring and much more *Case studies from corporate podcast initiatives - what works and what to avoid *Individual author and contributor tips from Podcast AcademysT line up of experts Author Biography Michael W. Geoghegan is co-founder and CEO of GigaVox Media and Podcast Academy. His podcasting endeavors include Disneyland, Reel Reviews: Films Worth Watching, Grape Radio, and PrivaCast, an enterprise-level solution for secure RSS currently used by Duke University. Michael is also co-author of "Podcast Solutions: The Complete Guide to Podcasting", speaks frequently on podcastings impact on new media and its corporate applications, and is often quoted by the media including in The New York Times, USA Today, CNN and Wired Magazine.Greg Cangialosi is President and CEO of Blue Sky Factory, Inc., an organization behind some of todays most successful email marketing initiatives from leading Fortune 500 companies to performing artists such as Justin Timberlake. He is a seasoned lecturer on the topic of email and podcasting, and has been involved in online communication projects for todays most recognized brands including The PGA Tour, Under Armour, Improv Comedy Clubs, The McGraw-Hill Companies and TIG Global. Cangialosi pioneered corporate podcasting initiatives for companies including Verizon Wireless, GM/ Pontiac, Disney, Dow Chemical and Ortho-McNeil and is an active blogger for since 2003 and produces the weekly podcast ROI Radio .Ryan Irelan is a podcaster, Web developer, and writer who launched his first podcast, an indie music show, in December 2004. He created, maintains and writes for Podcast Free America , a website dedicated to providing authoritative information on podcasting for people of all technical levels. Ryan also publishes a short podcast of the same name that offers actionable podcast advice for the beginner. He has helped individuals and businesses with their podcasting concerns through consulting and speaking.Tim Bourquin is Founder and CEO of TNC New Media, Inc., an online media company that has developed, launched and grown several advertising-supported podcasting sites and the Founder of the Podcast and New Media Expo (NewMediaExpo.com), an annual conference and tradeshow for digital content creators. Tims expertise in building communities and creating audio content for community websites has allowed TNC New Media to develop niche content that is attractive to both the listener and advertisers wanting to reach a highly-targeted audience.Colette Vogele practices intellectual property law specializing in technology, new media, and the arts. She heads Vogele & Associates where she represents numerous bloggers, podcasters, and businesses building Web 2.0 social networks and interactive communities. Vogele speaks and writes regularly on issues related to intellectual property and the internet and she co-authored the Podcasting Legal Guide (2006) with Creative Commons and Harvards Berkman Center for Internet & Society. In January 2007, Vogele launched Rules for the Revolution, an audio podcast offering commentary on the legal questions faced by podcasters, video-bloggers and others engaged in new media innovations. Table of Contents Section 1: Podcasting Overview: Understanding the Medium and Its Impact on Business1. The Podcasting Revolution 2. Leveraging the Shift to Social Media 3. The Emergence of Corporate Podcasting Section 2: Podcasting Fundamentals: Planning and Development4. Internal Considerations for Podcasting 5. Planning Your Podcast 6. Pre-Production DecisionsSection 3: Producing the Podcast: Production, Delivery & Legal Issues7. Podcast Production 8. Podcast Post-Production 9. Legal Issues10. RSS: The Plumbing Behind the Medium Section 4: Podcast Distribution: Marketing, Measuring, and Monetizing11. Getting Your Podcast Out There12. Online Marketing Tactics that Generate Results 13. Building Community and Interactivity 14. Show Me the Metrics 15. Making Money with Your Podcast16. Putting It All Together Review "This is the book I wish wed had before our first podcasting initiative; it would have saved me countless headaches and missteps. Now that its here, Im referring to it constantly as we get our next one off the ground." Eric Schumacher-Rasmussen, Editor, StreamingMedia.com"I highly recommend this to podcast producers, marketing, business professionals or someone with a interest in how the business of podcasting works. I have several books on podcasting. Most if not all are collecting dust on my shelf. In the first week of having this book it became the most worn, highlighted, and read book on this topic to the point it is on my desk as a direct reference to projects I am working on right now and I dont see it moving any time soon." -Brian Edie, Calgary Social and New Media Meetup Group Review Quote "This is the book I wish wed had before our first podcasting initiative; it would have saved me countless headaches and missteps. Now that its here, Im referring to it constantly as we get our next one off the ground." Eric Schumacher-Rasmussen, Editor, StreamingMedia.com "I highly recommend this to podcast producers, marketing, business professionals or someone with a interest in how the business of podcasting works. I have several books on podcasting. Most if not all are collecting dust on my shelf. In the first week of having this book it became the most worn, highlighted, and read book on this topic to the point it is on my desk as a direct reference to projects I am working on right now and I dont see it moving any time soon." -Brian Edie, Calgary Social and New Media Meetup Group Promotional "Headline" Written by Podcast Academy instructors: practicing experts in the corporate podcasting space Details ISBN024080967X Author Colette Vogele Short Title PODCAST ACADEMY PRESENTS THE B Language English ISBN-10 024080967X ISBN-13 9780240809670 Media Book Format Paperback Illustrations Yes Year 2007 Imprint Focal Press Place of Publication Oxford Country of Publication United Kingdom Subtitle Launching, Marketing, and Measuring Your Podcast DOI 10.1604/9780240809670 AU Release Date 2007-09-18 NZ Release Date 2007-09-18 UK Release Date 2007-09-18 Pages 446 Publisher Taylor & Francis Ltd Publication Date 2007-09-18 Alternative 9781138149908 DEWEY 659.2028567879 Audience Professional & Vocational We've got this At The Nile, if you're looking for it, we've got it. With fast shipping, low prices, friendly service and well over a million items - you're bound to find what you want, at a price you'll love! TheNile_Item_ID:139885483;
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Restocking fee: No
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ISBN-13: 9780240809670
Book Title: Podcast Academy: The Business Podcasting Book
Item Height: 235 mm
Item Width: 191 mm
Author: Tim Bourquin, Ryan Irelan, Colette Vogele, Michael Geoghegan, Greg Cangialosi
Publication Name: Podcast Academy: the Business Podcasting Book: Launching, Marketing, and Measuring Your Podcast
Format: Paperback
Language: English
Publisher: Taylor & Francis Ltd
Subject: Business
Publication Year: 2007
Type: Textbook
Item Weight: 1066 g
Number of Pages: 446 Pages
