Origination: The Geographies of Brands and Branding (RGS-IBG Book Series) [Ha...

Description: Origination: The Geographies of Brands and Branding (RGS-IBG Book Series) [Ha... Product Overview _Origination: The Geographies of Brands and Branding _offers innovative theoretical and conceptual frameworks relating to the ways that actors create meaning and value in commodity brands and branding through processes of geographical association. Provides innovative conceptualization and theorization to facilitate an understanding of the geographical dimensions of brands and branding Challenges current interpretations of brands as vehicles of homogenization in globalization Establishes the theoretical and conceptual foundations of a more geographically sensitive approach through rigorous empirical examination of the under-researched geographical differentiation of commodity brands and branding Presents innovative new research and analysis of the socio-spatial biographies of the Newcastle Brown Ale, Burberry and Apple brands Forges strong new connections between political and cultural economy approaches within geography Provides a distinctive and incisive conceptual and theoretical framework capable of engaging other branded commodities and their branding in other times and places Details Publisher : Wiley-Blackwell; 1st edition (June 2, 2015) Language : English Hardcover : 248 pages ISBN-10 : 1118556380 ISBN-13 : 82 Item Weight : 15.9 ounces Dimensions : 6.3 x 0.7 x 9.3 inches Best Sellers Rank: #12,650,909 in Books (See Top 100 in Books) #6,387 in Geography (Books) #6,636 in Business Marketing #10,678 in Regional Geography #6,387 in Geography (Books) #6,636 in Business Marketing Quality Products Have peace of mind knowing that your order will arrive original factory sealed packaging. That means that you'll have the full force of the manufacturer's warranty to protect your purchase. Fast and Free Shipping You're already purchasing the item. Why pay additional for shipping, especially slow shipping? We get your order shipped out and delivered to your doorstep as quickly as possible. Commitment We are committed to making sure that you leave this transaction satisfied. That means having access to real people that get your questions and concerns answered quickly. Give us a shot and we will make sure that you will look to us again!

Price: 49.14 USD

Location: Wooster, Ohio

End Time: 2024-12-19T15:10:51.000Z

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