Description: Online Consumer Psychology : Understanding And Influencing Consumer Behavior in the Virtual World, Paperback by Haugtvedt, Curtis P. (EDT); Machleit, Karen A. (EDT); Yalch, Richard F. (EDT), ISBN 0805851550, ISBN-13 9780805851557, Like New Used, Free P&P in the UK The papers in this volume were originally presented at the 2001 Advertising and Consumer Psychology Conference sponsored by the Society for Consumer Psychology. They address topics such as customization, site design, word-of-mouth processes and the study of consumer decision making while online. Some of the contributors present research methods for gaining insight into consumers' thought processes. Others discuss the concept of Internet communities and online advertising. Annotation ©2004 Book News, Inc., Portland, OR ()
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Book Title: Online Consumer Psychology : Understanding And Influencing Consum
Number of Pages: 574 Pages
Language: English
Publication Name: Online Consumer Psychology: Understanding and Influencing Consumer Behavior in the Virtual World
Publisher: Taylor & Francis INC International Concepts
Publication Year: 2005
Subject: Marketing
Item Height: 229 mm
Item Weight: 771 g
Type: Textbook
Author: Curtis P. Haugtvedt, Richard Yalch, Karen A. Machleit
Item Width: 152 mm
Format: Paperback
