Description: Please refer to the section BELOW (and NOT ABOVE) this line for the product details - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Title:Online Consumer Behavior: Theory And Research In Social Media, Advertising And E-TailISBN13:9781848729698ISBN10:1848729693Author:Close Scheinbaum, Angeline (Editor)Description:Social Media (E G , Facebook, Linkedin, Groupon, Twitter) Have Changed The Way Consumers And Advertisers Behave It Is Crucial To Understand How Consumers Think, Feel And Act Regarding Social Media, Online Advertising, And Online Shopping Business Practitioners, Students And Marketers Are Trying To Understand Online Consumer Experiences That Help Instill Brand Loyalty This Book Is One Of The First To Present Scholarly Theory And Research To Help Explain And Predict Online Consumer Behavior Binding:Hardcover, HardcoverPublisher:RoutledgePublication Date:2012-04-25Weight:1.5 lbsDimensions:1'' H x 9.1'' L x 6.1'' WNumber of Pages:400Language:English
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Book Title: Online Consumer Behavior: Theory And Research In Social Medi...
Item Length: 9.1in
Item Height: 1.3in
Item Width: 6.3in
Author: Angeline Close Scheinbaum
Publication Name: Online Consumer Behavior : Theory and Research in Social Media, Advertising, and E-Tail
Format: Hardcover
Language: English
Publisher: Taylor & Francis Group
Series: Marketing and Consumer Psychology Ser.
Publication Year: 2012
Type: Textbook
Item Weight: 31.8 Oz
Number of Pages: 400 Pages
