Description: Multichannel Marketing by Akin Arikan Estimated delivery 3-12 business days Format Paperback Condition Brand New Description Multichannel Marketing: Metrics and Methods for On and Offline Successgoes beyond top-level, strategic discussions of customer-centric marketing to offer todays in-the-trenches marketing professionals the information they need: practical, tested methods and metrics for multichannel marketing programs. Publisher Description No longer can the offline remain separate from the online. Integrated, customer-centric, cross-channel marketing campaigns persuade customers to act, provide greater ROI, and ultimately improve your organizations bottom line. This must-have guide synthesizes the successful methods and metrics that online, direct, and brand marketers have employed for years so that you can develop, implement, and measure successful cross-channel campaigns. Multichannel marketing expert Akin Arikan takes you from customer acquisition to customer relationship management with strategic advice, effective case studies, and proven metrics. Author Biography Akin Arikan is a Senior Segment Manager for Internet marketing at Unica, where he is responsible for ensuring customer satisfaction with Unicas web analytics and Internet marketing solutions. Clients with case studies in this book include AIRMILES, Best Buy, Vodafone, and Wachovia. Akin is an award-winning industry speaker, frequent contributor to magazines, and blogger . Details ISBN 047023959X ISBN-13 9780470239599 Title Multichannel Marketing Author Akin Arikan Format Paperback Year 2008 Pages 312 Edition 1st Publisher John Wiley & Sons Inc GE_Item_ID:7512805; About Us Grand Eagle Retail is the ideal place for all your shopping needs! With fast shipping, low prices, friendly service and over 1,000,000 in stock items - you're bound to find what you want, at a price you'll love! Shipping & Delivery Times Shipping is FREE to any address in USA. Please view eBay estimated delivery times at the top of the listing. Deliveries are made by either USPS or Courier. We are unable to deliver faster than stated. International deliveries will take 1-6 weeks. NOTE: We are unable to offer combined shipping for multiple items purchased. This is because our items are shipped from different locations. Returns If you wish to return an item, please consult our Returns Policy as below: Please contact Customer Services and request "Return Authorisation" before you send your item back to us. Unauthorised returns will not be accepted. Returns must be postmarked within 4 business days of authorisation and must be in resellable condition. Returns are shipped at the customer's risk. We cannot take responsibility for items which are lost or damaged in transit. For purchases where a shipping charge was paid, there will be no refund of the original shipping charge. Additional Questions If you have any questions please feel free to Contact Us. Categories Baby Books Electronics Fashion Games Health & Beauty Home, Garden & Pets Movies Music Sports & Outdoors Toys
Price: 29.35 USD
Location: Fairfield, Ohio
End Time: 2024-12-06T04:19:38.000Z
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Item Specifics
Restocking Fee: No
Return shipping will be paid by: Buyer
All returns accepted: Returns Accepted
Item must be returned within: 30 Days
Refund will be given as: Money Back
ISBN-13: 9780470239599
Book Title: Multichannel Marketing
Number of Pages: 312 Pages
Language: English
Publication Name: Multichannel Marketing : Metrics and Methods for on and Offline Success
Publisher: Wiley & Sons, Incorporated, John
Publication Year: 2008
Item Height: 0.7 in
Subject: Marketing / Multilevel, Internet / General, E-Commerce / Internet Marketing
Type: Textbook
Item Weight: 17.1 Oz
Subject Area: Computers, Business & Economics
Author: Akin Arikan
Item Length: 9.2 in
Item Width: 7.4 in
Format: Trade Paperback
