Description: Multi-Channel Strategies for Retail Financial Services : A Managementframework for Designing and Implementing Multichannel Strategies, Paperback by Dahmen, Patrick, ISBN 382448191X, ISBN-13 9783824481910, Like New Used, Free shipping in the US VII Foreword The retail financial services industry, especially the insurance industry, is undergoing fundamental changes. Prior to and in the aftermath of the deregulation of the insurance industry at the beginning of the 1990's, insurers have continued to focus more on stability and security rather than on efficiency and profitability. The capital market crisis, the deregulation, the gradual break-up of the traditionally integrated value chain coupled with the emergence of new players in the market as well technological advancements have all led to a fundamental shake-up of the financial services industry. Nevertheless, the cultural consequences of the regulated period are still visible today: in some insurance companies changes in the distribution of financial services can seldom be implemented without the acceptance of its tied agent channel, although experience from neighbouring industries, for example retail banking, clearly illustrates the necessity to align the distribution system with new trends in consumer behaviour, i. e. , with the general wish for more convenient shopping opportunities anywhere, anytime and in any way. Financial services are characterised by a high degree of interactivity with the customer during the entire process of service delivery, while information asymmetries arise as a result of the dominance of credence and experience qualities. The product "financial services" therefore goes far beyond its core product, e. g. risk protection; it covers all other elements of the customer relationship process.
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Book Title: Multi-Channel Strategies for Retail Financial Services : A Manage
Number of Pages: Xviii, 215 Pages
Language: English
Publication Name: Multi-Channel Strategies for Retail Financial Services : A Management-Framework for Designing and Implementing Multi-Channel Strategies
Publisher: Deutscher Universitäts Verlag
Subject: Marketing / General, Finance / General
Publication Year: 2004
Item Weight: 11 Oz
Type: Textbook
Item Length: 8.3 in
Subject Area: Business & Economics
Author: Patrick Dahmen
Item Width: 5.8 in
Format: Trade Paperback
