Description: Monitoring the News : The Brilliant Launch and Sudden Collapse of the Monitor Channel, Paperback by Bridge, Susan, ISBN 0765603160, ISBN-13 9780765603166, Like New Used, Free shipping in the US In her colorful insider's account, Susan Bridge analyzes the bitter struggle that ensued when a sophisticated entrepreneurial leadership tried to diversify and reposition "The Christian Science Monitor" beyond the failing newspaper into radio, the Internet, multimedia publishing, and -- the highest-ticket item of all -- The Monitor Channel, a CNN-style, 24-hour news and public affairs channel. Using the Monitor's story as a focus, Susan Bridge raises fundamental questions about how and whether the public's interest can be served in an age of spiraling costs, competition between print and electronic media, changing public tastes, and undeclared media wars.
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Book Title: Monitoring the News : The Brilliant Launch and Sudden Collapse of
Number of Pages: 264 Pages
Publication Name: Monitoring the News: the Brilliant Launch and Sudden Collapse of the Monitor Channel : The Brilliant Launch and Sudden Collapse of the Monitor Channel
Language: English
Publisher: Routledge
Subject: Political Process / General, Media Studies, Journalism
Item Height: 0.7 in
Publication Year: 1999
Item Weight: 17.6 Oz
Type: Textbook
Author: Susan Bridge
Item Length: 6 in
Subject Area: Political Science, Social Science, Language Arts & Disciplines
Item Width: 9 in
Format: Trade Paperback
