Description: Mobile Marketing Channel by Mahmud Akhter Shareef, Yogesh K. Dwivedi, Vinod Kumar Estimated delivery 3-12 business days Format Paperback Condition Brand New Description This book attempts to address, explore, and conceptualize the epistemological paradigms of SMS as an alternative marketing channel or in combination with other existing traditional channels. Publisher Description This book attempts to address, explore, and conceptualize the epistemological paradigms of SMS as an alternative marketing channel or in combination with other existing traditional channels. It promotes a multichannel strategy in the light of synthesized marketing distribution, consumer behavior, and information and communication technology (ICT)-related behavioral theory to develop, establish, and launch a guiding theory and practice for this emerging area. Usage of mobile phones and hand-held wireless devices is growing and diffusing so quickly that 21st century marketing managers find a great potential for this wireless channel to be the most effective media for maintaining a consumer relationship that provides the highest quality service. The emergence of SMS-based direct marketing as a distinct channel or embedded with other channels is characterized by several issues, challenges, barriers, and limitations. This book examines and postulates the following interrelatedissues related to wireless marketing (particularly the SMS-based marketing channel): (i) Consumer behavior for mobile phone SMS – perception, exposure, and attention; (ii) Consumer attitudes toward SMS-based marketing channels; (iii) The scope of SMS to meet consumer service output demands from an online channel; (iv) Consumer selection criteria for mobile phone SMS channel structure; (v) Mobile channel structure as an efficient and effective consumer interaction mode; and (vi) Consumer multichannel behavior. It is important to use the SMS-based mobile channel as a radical tool of interactive marketing and seamless service marketing, as there is the opportunity to maximize, until now, unutilized benefits of this efficient and popular direct marketing channel. Details ISBN 3319312855 ISBN-13 9783319312859 Title Mobile Marketing Channel Author Mahmud Akhter Shareef, Yogesh K. Dwivedi, Vinod Kumar Format Paperback Year 2016 Pages 132 Edition 1st Publisher Springer International Publishing AG GE_Item_ID:137652455; About Us Grand Eagle Retail is the ideal place for all your shopping needs! With fast shipping, low prices, friendly service and over 1,000,000 in stock items - you're bound to find what you want, at a price you'll love! Shipping & Delivery Times Shipping is FREE to any address in USA. Please view eBay estimated delivery times at the top of the listing. Deliveries are made by either USPS or Courier. We are unable to deliver faster than stated. International deliveries will take 1-6 weeks. NOTE: We are unable to offer combined shipping for multiple items purchased. This is because our items are shipped from different locations. Returns If you wish to return an item, please consult our Returns Policy as below: Please contact Customer Services and request "Return Authorisation" before you send your item back to us. Unauthorised returns will not be accepted. Returns must be postmarked within 4 business days of authorisation and must be in resellable condition. Returns are shipped at the customer's risk. We cannot take responsibility for items which are lost or damaged in transit. For purchases where a shipping charge was paid, there will be no refund of the original shipping charge. Additional Questions If you have any questions please feel free to Contact Us. Categories Baby Books Electronics Fashion Games Health & Beauty Home, Garden & Pets Movies Music Sports & Outdoors Toys
Price: 75.21 USD
Location: Fairfield, Ohio
End Time: 2024-11-28T03:20:19.000Z
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Item Specifics
Restocking Fee: No
Return shipping will be paid by: Buyer
All returns accepted: Returns Accepted
Item must be returned within: 30 Days
Refund will be given as: Money Back
ISBN-13: 9783319312859
Book Title: Mobile Marketing Channel
Number of Pages: Xx, 132 Pages
Language: English
Publication Name: Mobile Marketing Channel : Online Consumer Behavior
Publisher: Springer International Publishing A&G
Publication Year: 2016
Subject: Marketing / General, Management Information Systems, Consumer Behavior, E-Commerce / Internet Marketing, Enterprise Applications / General
Item Weight: 85 Oz
Type: Textbook
Subject Area: Computers, Business & Economics
Item Length: 9.3 in
Author: Yogesh K. Dwivedi, Vinod Kumar, Mahmud Akhter Shareef
Series: Springerbriefs in Business Ser.
Item Width: 6.1 in
Format: Trade Paperback
