Vibox

Marketing Metrics: Leverage Analytics and Data to Optimize Marketing Strategi...

Description: FASTSHIPPING HASSLEFREERETURNS SECUREPAYMENT EXCELLENTSERVICE Description Stop feeling overwhelmed by data and start using it to its full potential, to create an agile and forward-looking strategy that enables customer-centric marketing, builds your brand and develops product strategies.Many brands talk about creating a marketing strategy powered by data, analytics and metrics. Yet too often they're still overwhelmed by data, or unsure of how to use it to create a flexible and future-focused strategy that doesn't just validate what's happened in the past. Marketing Metrics takes readers through all the stages of implementing a data-first strategy, from early-stage adoption to more advanced customization. Featuring examples from a range of organizations including Coca-Cola and Mercedes-Benz, it shows how to create a strategy which leverages consumer data for customer-centric marketing, establishes the ROI of channels and campaigns, strengthens brands and creates data-driven product strategies.Covering the range of new global laws that impact consumer privacy and data collection and usage, Marketing Metrics shows how to use data in a non-invasive, secure and ethical way. Also showing how to communicate critical data to the right stakeholders and the skills of the data-savvy marketer, this is a clear and jargon-free guide to creating a future-focused and data-powered marketing strategy. Product details Publisher ‏ : ‎ Kogan Page Language ‏ : ‎ English Paperback ‏ : ‎ 336 pages ISBN-10 ‏ : ‎ 1398606596 ISBN-13 ‏ : ‎ 978-1398606593 Item Weight ‏ : ‎ 1.11 pounds SHIPPING Shipping All items fast! The majority of orders are shipped using USPS Priority Mail and UPS Ground if requested. There is an option at checkout to add a Signature of Delivery for extra security & peace of mind. This means you need to sign for your parcel. If you are not home, the courier will take it to your local post office for collection. We also offer expedited shipments upon request, we will quote the shipment and let you know of the estimated cost. If agreed we will process the order and add the shipping charge to your invoice. All items ordered by 3 PM EST will be shipped same day. We also are partnered with Ebay using the Global Shipping Program. We will ship internationally to any country that is a part of the program. "International buyers – please note: Import duties, taxes, and charges aren't included in the item price or postage cost. These charges are the buyer's responsibility. "Please check with your country's customs office to determine what these additional costs will be, prior to bidding or buying." Alaska/Hawaii/Puerto Rico charge extra : $30.00 Canada $50.00  *Additional taxes may apply Every item we ship is fully insured. You will receive a shipment confirmation and tracking number as soon as your item leaves our facility.    We offer same day shipment for orders submitted before 2:00 pm EST. Should an item arrive with damaged packaging, or if the item was damaged during shipment, you must contact us within 24 hours of receiving your item.  You can email us during our business hours at (email address). In the case of return due to a manufacturer defect, the cost of return shipping will be free.  All items must be returned within 30 days of the purchase ship date.  Please note that we do not refund the cost of shipping for returns and exchanges.  If you received free shipping, the cost that we paid to ship the item to you will not be refunded. PAYMENT We accepts the following methods of online payment: Visa, Mastercard, Discover, American Express, PayPal, and store credit. We also accept wire transfers on orders above $2,000.00 as well as certified checks. Please cantact us  for this type of payment. Security RETURNS If you are not 100% satisfied with your purchase you may return your item within 30 days from the ship date. A full refund will be issued only if: The item is never worn. The item's plastic protectors and stickers are all intact and have not been removed. There have been no sizing changes. Please note that we do not refund the cost of shipping.  The price to ship your return will be deducted from the total refund amount based on the original shipping method.  If you received free shipping, the cost that we paid to ship the watch to you will not be refunded.  Any items being returned to us must be clearly labeled with the authorization number given to you by our customer service team.  Please include the reason for your return within the return package.  Packages that are shipped collect or improperly labeled will be refused.  Your item(s) must be return shipped through a courier that can be tracked such as UPS, FedEx or USPS with insurance and delivery prepaid.  The customer is liable for any damages or lost packages during transit to us. Any items returned to us may be subject to a 20% restocking fee. The refund price (after restocking and shipping fees are deducted) will be issued to you via the original method of payment for your purchase. FEEDBACK Our all customers are 100% satisfied. If you have any issues with your orders, please contact us to resolve it. We are happy to help you EXCHANGE CANCELLATION You need to send us an order cancellation request through eBay before the shipment made. once we have the request, we will approve it from our end and grant your full refund back to your account. CONTACT US Please send us an email via ebay. We will reply within 24 hours. Copyright © | All Rights Reserved

Price: 49.61 USD

Location: Philadelphia, Pennsylvania

End Time: 2024-11-17T18:53:24.000Z

Shipping Cost: 5.99 USD

Product Images

Marketing Metrics: Leverage Analytics and Data to Optimize Marketing Strategi...

Item Specifics

Restocking Fee: No

Return shipping will be paid by: Seller

All returns accepted: Returns Accepted

Item must be returned within: 30 Days

Refund will be given as: Money back or replacement (buyer's choice)

Book Title: Marketing Metrics: Leverage Analytics and Data... PAPERBACK

Topic: Marketing Metrics: Leverage Analytics and Data... PAPERBACK

Original Language: English

Unit Quantity: 1

ISBN: 1398606596

Number of Pages: 336 Pages

Publication Name: Marketing Metrics : Leverage Analytics and Data to Optimize Marketing Strategies

Language: English

Publisher: Kogan Page, The Limited

Publication Year: 2022

Item Height: 0.7 in

Subject: Marketing / General, E-Commerce / Internet Marketing, Commerce, Strategic Planning

Type: Textbook

Item Weight: 18 Oz

Item Length: 9.2 in

Author: Christina Inge

Subject Area: Business & Economics

Item Width: 6.2 in

Format: Trade Paperback

Recommended

Marketing Metrics: The Manager's Guide to Measuring Marketing Performance
Marketing Metrics: The Manager's Guide to Measuring Marketing Performance

$10.87

View Details
Marketing Metrics: 50+ Metrics Every Executive Should Master
Marketing Metrics: 50+ Metrics Every Executive Should Master

$5.07

View Details
Multichannel Marketing: Metrics and Methods for On and Of - ACCEPTABLE
Multichannel Marketing: Metrics and Methods for On and Of - ACCEPTABLE

$4.93

View Details
Marketing Metrics (Pearson Business Analytics), Reibstein, David,Pfeifer, Philli
Marketing Metrics (Pearson Business Analytics), Reibstein, David,Pfeifer, Philli

$31.93

View Details
Multichannel Marketing : Metrics and Methods for on and Offline S
Multichannel Marketing : Metrics and Methods for on and Offline S

$4.50

View Details
Tourism-marketing Performance Metrics and Usefulness Auditing of
Tourism-marketing Performance Metrics and Usefulness Auditing of

$107.00

View Details
Marketing Metrics: The Manager's Guide to Measuring Marketing Perfor - VERY GOOD
Marketing Metrics: The Manager's Guide to Measuring Marketing Perfor - VERY GOOD

$6.77

View Details
Marketing Metrics: 50+ Metrics Every Executive Should Master
Marketing Metrics: 50+ Metrics Every Executive Should Master

$5.07

View Details
Marketing Metrics : The Definitive Guide to Measuring Marketing P
Marketing Metrics : The Definitive Guide to Measuring Marketing P

$6.33

View Details
Marketing Analytics: Strategic Models and Metrics, Sorger, Stephan, 978148190030
Marketing Analytics: Strategic Models and Metrics, Sorger, Stephan, 978148190030

$14.32

View Details