Description: Marketing Methods to Improve Company Strategy : Applied Tools and Frameworks to Improve Company's Competitiveness Using a Network Approach, Paperback by Neves, Marcos Fava; E Castro, Luciano Thome; Consoli, Matheus Alberto, ISBN 0415873770, ISBN-13 9780415873772, Brand New, Free shipping in the US The authors of this book present several central business methods throughout all chapters. Every method introduced in Marketing Methods to Improve Company Strategy has a strong market driven philosophy. These methods are intended to adjust the firm to consumer needs, considering the presence of competitors in their marketplace. In addition, th wants to show how it may be used when working with marketing and sales management. Another important theme of this book is the idea that a firm is seen as a network. This network philosophy is an important theme throughout th, and should open managers’ eyes to potential joint marketing activities, as well as joint ventures, other types of contracts and partnerships in a world of firms’ fuzzy boundaries.
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Book Title: Marketing Methods to Improve Company Strategy : Applied Tools and
Number of Pages: 128 Pages
Language: English
Publication Name: Marketing Methods to Improve Company Strategy : Applied Tools and Frameworks to Improve a Company's Competitiveness Using a Network Approach
Publisher: Routledge
Subject: Marketing / General, Industrial Management, Decision-Making & Problem Solving, Commerce, General, Management, Strategic Planning
Publication Year: 2010
Item Height: 0.4 in
Type: Textbook
Item Weight: 8 Oz
Item Length: 9 in
Author: Marcos Fava Neves, Luciano Thome E Castro, Matheus Alberto Consoli
Subject Area: Business & Economics
Item Width: 6.2 in
Format: Trade Paperback
