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Number of Pages: 544 Pages
Publication Name: Marketing Management : a Strategic Decision-Making Approach
Language: English
Publisher: McGraw-Hill Higher Education
Item Height: 0.9 in
Publication Year: 2004
Subject: Marketing / General
Features: Revised
Item Weight: 32.4 Oz
Type: Textbook
Item Length: 10 in
Subject Area: Business & Economics
Author: Jean-Claude Larreche, Harper W. Boyd Jr., Orville C. Walker, John W. Mullins
Item Width: 8.1 in
Format: Trade Paperback
