Description: Please refer to the section BELOW (and NOT ABOVE) this line for the product details - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Title:Marketing In The Dark: How Multinational Brands Communicate In The Media Dark Regions Of Developing CountriesISBN13:9781482882087ISBN10:1482882086Author:Hill, Jonathan (Author)Description:The Communication Techniques Used By People And Organisations Have Changed Beyond Recognition In Barely Two Decades For Many, It Is Difficult To Imagine A World Without The Internet, Social Media And Smartphones As A Result, Marketers Have Been Presented With A Profusion Of Technology To Target Customers This Research Study Looks At The Markedly Different Communications Landscape In Developing Nations, Where Multinationals Cannot Assume The Availability Of Modern-Day Marketing Communications Tools, Basic Infrastructure, Or That Consumers Are Literate Marketing In The Dark Examines The Methods Used To Reach Consumers In The World's Media Dark Regions With An Emphasis On Unilever's Project Shakti In India Binding:Paperback, PaperbackPublisher:Partridge Publishing SingaporePublication Date:2018-12-17Weight:0.57 lbsDimensions:0.39'' H x 9'' L x 6'' WNumber of Pages:170Language:English
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Item Weight: 0.57 lbs
Book Title: Marketing in the Dark : How Multinational Brands Communicate in the Media Dark Regions of Developing Countries
Author: Jonathan Hill
Format: Trade Paperback
Language: English
Topic: Marketing / General
Publisher: Partridge Publishing
Publication Year: 2018
Genre: Business & Economics
Number of Pages: 170 Pages
