Description: Marketing and Managing Tourism Destinations : 2nd Edition by Alastair M. Morrison (2018) Marketing and Managing Tourism Destinations offers a comprehensive, integrated approach to both destination marketing and destination management in one essential textbook. This introductory guide provides in-depth insights into the planning, implementation, and evaluation of destination management, alongside a detailed exploration of the operations and business practices of destination management organizations (DMOs). It addresses the major opportunities, challenges, and issues that DMOs face as they compete in the global leisure and business travel markets.Key Updates in the Second Edition:New Chapter on Visitor Management: Includes an important section on crisis and disaster management, reflecting the growing need for resilience in the tourism industry.Expanded Content on Destination Leadership: Introduces new material on leadership and coordination in destination management, vital for navigating complex stakeholder environments.Enhanced Digital Marketing Coverage: Revised content that addresses the latest trends and strategies in digital marketing, crucial for staying competitive in a rapidly evolving landscape.Updated International Case Examples: Features fresh and revised case studies from around the world, illustrating practical realities and diverse approaches to managing various destinations.Illustrated in full color and rich with features designed to encourage reflection, critical thinking, and the application of theory to practice, this book is an invaluable resource for both students and professionals in the fields of tourism, hospitality, and events. Written by an author with extensive industry experience, university teaching, and professional training background, Marketing and Managing Tourism Destinations is the definitive guide for anyone looking to master the complexities of destination management and marketing.
Price: 19.99 USD
Location: Cedarhurst, New York
End Time: 2024-09-24T07:18:11.000Z
Shipping Cost: N/A USD
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Item Specifics
Return shipping will be paid by: Buyer
All returns accepted: Returns Accepted
Item must be returned within: 30 Days
Refund will be given as: Money Back
Number of Pages: 690 Pages
Publication Name: Marketing and Managing Tourism Destinations
Language: English
Publisher: Taylor & Francis Group
Publication Year: 2018
Item Height: 1.5 in
Subject: Marketing / General, Industries / Hospitality, Travel & Tourism, General, Management
Features: New Edition
Item Weight: 55.9 Oz
Type: Textbook
Author: Alastair M. Morrison
Item Length: 9.6 in
Subject Area: Travel, Business & Economics
Item Width: 7.4 in
Format: Trade Paperback
