Major Theories of Media Effects: Analysis and Evaluation by W. James Potter (Eng

Description: Major Theories of Media Effects by W. James Potter In Major Theories of Media Effects, six major theories of media effects are analyzed and evaluated to assess the current state of knowledge in the field of media effects. This book is valuable as a reference for scholars and a textbook for graduate and advanced undergraduate courses in media studies. FORMAT Paperback LANGUAGE English CONDITION Brand New Publisher Description In Major Theories of Media Effects, six major theories of media effects are thoroughly analyzed and then evaluated to construct a picture of the current state of knowledge in the scholarly field of media effects. These six theories are cultivation, agenda setting, framing, uses and gratifications, social learning, and third person effect. Each of these six theories is examined in detail using fourteen analytical dimensions organized into four categories: how the theory was originally conceptualized, its original components, patterns of empirical testing of its claims, and how the theory has developed over time. The theories are then compared and contrasted along five evaluation dimensions (scope, precision, heuristic value, empirical validity, and openness), plus one summary evaluative dimension that compares their overall utility to generating knowledge about media effects. The insights generated through these analyses and evaluations are used to address questions such as: "What is a theory?"; "Who qualifies as a theoretician?"; and, "Within the scholarly field of media effects, why are there so many theories yet so little theory usage as foundations for empirical studies?" Concise and accessible analyses of major media effects theories—alongside helpful reference lists that handily index important literature in the field—make Major Theories of Media Effects both a vital reference for scholars and a valuable textbook for graduate and advanced undergraduate courses in media studies. Author Biography W. James Potter is a professor in the Department of Communication at the University of California at Santa Barbara. Since earning his two Ph.D.s (Indiana University and Florida State University), he has published over two dozen books in the areas of media effects and media literacy. Table of Contents List of Tables – Preface – The Role of Theory in Scholarly Fields – The Field of Media Effects – The Analysis Strategy – Cultivation Theory – Agenda-Setting Theory – Framing Theory – Uses and Gratifications Theory – Social Cognitive Theory – Third-Person Theory – The Evaluation Strategy – Comparative Analyses – Patterns, Questions, and Challenges – Index. Details ISBN1433169517 Author W. James Potter Publisher Peter Lang Publishing Inc Year 2019 ISBN-10 1433169517 ISBN-13 9781433169519 Format Paperback Imprint Peter Lang Publishing Inc Subtitle Analysis and Evaluation Country of Publication United States DEWEY 302.23076 Pages 306 Publication Date 2019-11-19 Short Title Major Theories of Media Effects Language English UK Release Date 2019-11-19 AU Release Date 2019-11-19 NZ Release Date 2019-11-19 US Release Date 2019-11-19 Illustrations 30 Illustrations, unspecified Edited by Diego Zavala Scherer Birth 1945 Affiliation University of Southern Queensland Position Professor Qualifications PhD Edition Description New edition Alternative 9781433169526 Audience Professional & Vocational We've got this At The Nile, if you're looking for it, we've got it. With fast shipping, low prices, friendly service and well over a million items - you're bound to find what you want, at a price you'll love! TheNile_Item_ID:130295169;

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