Description: Major Donors : Finding Big Gifts in Your Database and Online, Hardcover by Hart, Ted (EDT); Greenfield, James M.; Gignac, Pamela M.; Carnie, Christopher, ISBN 0471768103, ISBN-13 9780471768104, Brand New, Free shipping in the US Written by a quartet of fundraising professionals, this book gives advice on how to be more selectively targeting in making fundraising requests, basing their model of fundraising on a five-step process that consists of identification, gaining insight, reviewing and segmenting, nurturing hot prospects, and solicitation and stewardship. The authors are especially keen on explaining the application of recent information and communication technologies to streamline the prospecting and fundraising process. Annotation ©2007 Book News, Inc., Portland, OR ()
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Book Title: Major Donors : Finding Big Gifts in Your Database and Online
Number of Pages: 264 Pages
Publication Name: Major Donors : Finding Big Gifts in Your Database and Online
Language: English
Publisher: Wiley & Sons, Incorporated, John
Subject: Nonprofit Organizations & Charities / General
Publication Year: 2006
Item Height: 1 in
Item Weight: 23.4 Oz
Type: Textbook
Subject Area: Business & Economics
Item Length: 10.3 in
Author: Christopher Carnie, James M. Greenfield, Ted Hart, Pamela M. Gignac
Item Width: 7.2 in
Format: Hardcover
