Description: Further DetailsTitle: Researching UX: AnalyticsCondition: NewEAN: 9780994347077ISBN: 9780994347077Publisher: SitePoint Pty LtdFormat: PaperbackRelease Date: 01/27/2017Item Height: 233mmItem Length: 177mmItem Width: 16mmItem Weight: 318gAuthor: Luke HayLanguage: EnglishISBN-10: 0994347073Description: Good UX is based on evidence. Qualitative evidence, such as user testing and field research, can only get you so far. To get the full picture of how users are engaging with your website or app, you'll need to use quantitative evidence in the form of analytics. This book will show you, step by step, how you can use website and app analytics data to inform design choices and definitively improve user experience. Offering practical guidelines, with plenty of detailed examples, this book covers: why you need to gather analytics data for your UX projects getting set up with analytics tools analyzing data how to find problems in your analytics using analytics to aid user research, measure and report on outcomes By the end of this book, you'll have a strong understanding of the important role analytics plays in the UX process. It will inspire you to take an "analytics first" approach to your UX projects.Country/Region of Manufacture: AUGenre: Computing & InternetRelease Year: 2017 Missing Information?Please contact us if any details are missing and where possible we will add the information to our listing.
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Book Title: Researching UX: Analytics
Title: Researching UX: Analytics
EAN: 9780994347077
ISBN: 9780994347077
Release Date: 01/27/2017
Release Year: 2017
ISBN-10: 0994347073
Country/Region of Manufacture: AU
Genre: Computing & Internet
Number of Pages: 176 Pages
Publication Name: Researching Ux: Analytics : Understanding Is the Heart of Great Ux
Language: English
Publisher: Sitepoint Pty, The Limited
Publication Year: 2017
Subject: User Interfaces, Web / Design, Software Development & Engineering / Systems Analysis & Design, Social Aspects / Human-Computer Interaction
Item Height: 0.6 in
Type: Textbook
Item Weight: 11.2 Oz
Subject Area: Computers
Item Length: 9.2 in
Author: Luke Hay
Item Width: 7 in
Format: Trade Paperback
