Description: Luck and Pluck Satire Paperback Book by Glendon Swarthout Humor 1974 Can a poor but honest young man still find fortune and happiness in the big city through hard work and strength of character? Charlie Merriwell, a direct descendent of the famous Frank Merriwell, believes he can--believe it enough to leave his $75 a month job with YARF (Youth to the Aid of our Red Friends), a branch of the Office of Economic Opportunity, to join the Establishment. From an Indian reservation in New Mexico, our hero journeys to Los Angeles, uniformed in a crew cut and a Brooks Brothers suit and armed with a pouch of cornmeal and complete Faith in the System. There, as an idea man in the advertising business, he wins instant success as well as an assortment of new "friends" who sorely test his creativity, his karma, even his chastity. But luck and pluck enable Charlie to overcome adversity and, in the end, to really rip off a good life. He acquires big bucks, but gives it away to others less fortunate. And rather than marrying into the Establishment, he holds himself chaste from coitus with hot tunas too numerous to mention. In the last 30-second TV commercial he writes, to introduce a new anti-perspirant, Charlie perpetuates a gigantic hoax. It ruins the advertising agency, but the reservation Indians become rich beyond their dreams and young Merriwell, the innocent abroad, achieves his heart's desires. Loosely based upon his son, Miles's experiences as a VISTA Volunteer in the late 1960's at the Acoma Pueblo in New Mexico, Glendon Swarthout also used some of his own background an advertising copywriter early in his career to weave some of this comedic satire of the self-absorbed, mercenary hippies of the Love Generation, who probably didn't appreciate the ribbing. Book is in acceptable condition. General shelf and corner wear. Some crease marks on front and back cover. Piece of tape on spine. Some light staining on interior and exterior. Previous owner wrote their name on the 1st page margin. A few white marks on front and back cover. Spine has some issues (See photo #3). Cover fraying along edges. Some scratches on front cover. Store stamps on front cover, and on the first couple of pages. A solid reading copy. Please see photos for details, and let me know if you have any questions. Shipping and Return DetailsFree Media Mail.Automatically upgraded to Free First-Class Mail if the total package weight is under 1 Pound.Priority Mail is + $5.00.I ship daily (expect a quick delivery!) and offer free returns. No questions asked. I can combine shipping or can send a partial shipping refund.Please feel free to ask any questions you may have.I'm John, just a regular small-town guy.
Price: 19.74 USD
Location: Winnsboro, Texas
End Time: 2025-01-07T13:09:27.000Z
Shipping Cost: 6.74 USD
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Item Specifics
Return shipping will be paid by: Seller
All returns accepted: Returns Accepted
Item must be returned within: 60 Days
Refund will be given as: Money Back
Features: Vintage Paperback
Catalog Number: 78402
Format: Paperback
Personalize: No
Subject: English
Topic: Satire
Vintage: Yes
Country/Region of Manufacture: United States
Ex Libris: No
Edition: 1st Printing
Language: English
Publication Year: 1974
Book Title: Luck and Pluck
Intended Audience: Ages 9-12, Young Adults, Adults
Author: Glendon Swarthout
Original Language: English
Narrative Type: Fiction
Publisher: Pocket Books
Inscribed: No
Signed: No
Genre: Humor
Type: Novel