Description: FREE SHIPPING UK WIDE Likeable Social Media, Third Edition: How To Delight Your Customers, Create an Irresistible Brand, & Be Generally Amazing On All Social Networks That Matter by Michelle Greenbaum, Rob Berk, Dave Kerpen The New York Times/USA Today bestselling guide has been updated with brand-new tactics, platforms, case studies, and statisticsMore than 3 billion people are now on social media. If youre not in the social media marketing game, youre not in the game at all. This new edition of the classic guide to building your brand and attracting loyal customers through smart, savvy social media engagement has new case studies that demonstrate the latest best practices; critical information about new and relevant social media platforms, such as Snapchat, along with updated tools, and tactics around video, mobile, paid media, and data; and need-to-know insight into existing platforms/content, including Instagram and Facebook stories. FORMAT Paperback LANGUAGE English CONDITION Brand New Back Cover "Dave Kerpen is the Steph Curry of social media. I am in awe of (read: insanely jealous of) his marketing genius. Thankfully, Dave spills his secrets in this great book." - AJ Jacobs , NY Times bestselling author of The Year of Living Biblically and Thanks a Thousand "Alas, common sense is not so common. Dave takes you on a (sadly, much needed) guided tour of how to be human in a digital world." - Seth Godin , NY Times bestselling author of This Is Marketing, Poke the Box, and Linchpin "Likeable Social Media provides unique perspectives and practical advice for businesses that want to stand out in a crowded online space." - Dorie Clark , author of Stand Out and Entrepreneurial You and adjunct professor at Duke Universitys Fuqua School of Business "Dave Kerpens insights and clear how-to instructions on building brand popularity by truly engaging with customers on Facebook, Twitter, and many other social media platforms are nothing short of brilliant." - Jim McCann , founder of 1-800-FLOWERS.COM and Celebrations.com "Dave gives you what you need: practical, specific how-to advice to get people talking about you." - Andy Sernovitz , CEO of SocialMedia.Org and Board.Org "This book is not simply about using social media - its about creating a business thats worth talking about. I more than like this book; I recommend this book for anyone who doesnt want to get left behind in the evolving world of marketing." - John Jantsch , author of Duct Tape Marketing and The Referral Engine Author Biography Dave Kerpen (Port Washington, NY) is a serial entrepreneur, among the most popular writers in LinkedIns Influencer program, and one of the most-read contributors for Inc.com. Hes a frequent keynote speaker and has been featured by CNBC, BBC, ABC World News Tonight, the CBS Early Show, the TODAY Show, the New York Times, and more. Table of Contents Foreword Acknowledgments Introduction CHAPTER 1 Listen First, and Never Stop Listening CHAPTER 2 Way Beyond "Women 25 to 54": Define Your Target Audience Better Than Ever CHAPTER 3 Use Social Network Ads for Much Greater Impact CHAPTER 4 Think—and Act—Like Your Consumer CHAPTER 5 Invite Your Customers to Be Your First Fans CHAPTER 6 Engage: Create True Dialogue with, and Between, Your Customers CHAPTER 7 Respond Quickly to All Bad CommentsCHAPTER 8 Respond to the Good Comments Too CHAPTER 9 Be Authentic CHAPTER 10 Be Honest and Transparent CHAPTER 11 Should You Ask a Lot of Questions? CHAPTER 12 Provide Value (Yes, for Free!) CHAPTER 13 Share Stories (Theyre Your Social Currency!) CHAPTER 14 Inspire Customers and Influencers to Share Your Stories CHAPTER 15 Integrate Social Media into the Entire Customer Experience CHAPTER 16 Admit When You Screw Up, and Then Leverage Your Mistakes CHAPTER 17 Consistently Deliver Excitement, Surprise, and Delight CHAPTER 18 Dont Sell! Just Make It Easy and Compelling for Customers to Buy Conclusion: Just Be Likeable Appendix: A Refresher Guide to the Social Networks That Matter Most Notes Index Details ISBN1260453286 Pages 320 Publisher McGraw-Hill Education Year 2019 Edition 3rd ISBN-10 1260453286 ISBN-13 9781260453287 Format Paperback Imprint McGraw-Hill Education Place of Publication OH Country of Publication United States DEWEY 658.872 Author Dave Kerpen Language English UK Release Date 2019-03-10 Publication Date 2019-03-10 AU Release Date 2019-03-10 NZ Release Date 2019-03-10 US Release Date 2019-03-10 Edition Description 3rd edition Audience General We've got this At The Nile, if you're looking for it, we've got it. With fast shipping, low prices, friendly service and well over a million items - you're bound to find what you want, at a price you'll love! 30 DAY RETURN POLICY No questions asked, 30 day returns! FREE DELIVERY No matter where you are in the UK, delivery is free. SECURE PAYMENT Peace of mind by paying through PayPal and eBay Buyer Protection TheNile_Item_ID:125250311;
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ISBN-13: 9781260453287
Book Title: Likeable Social Media, Third Edition: How To Delight Your Custome
Publication Name: Likeable Social Media, Third Edition: How To Delight Your Customers, Create an Irresistible Brand, & Be Generally Amazing On All Social Networks That Matter
Format: Paperback
Language: English
Publisher: Mcgraw-Hill Education
Subject: Economics, Marketing, Business
Publication Year: 2019
Type: Textbook
Author: Dave Kerpen, Michelle Greenbaum, Rob Berk
Item Weight: 372 g
Number of Pages: 320 Pages
