Description: Please refer to the section BELOW (and NOT ABOVE) this line for the product details - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Title:Kellogg On Advertising And Media: The Kellogg School Of ManagementISBN13:9780470119860ISBN10:0470119861Author:Calder, Bobby J. (Editor), Kotler, Philip (Foreword by)Description:In Kellogg On Advertising And Media, Members Of The World's Leading Marketing Faculty Explain The Revolutionized World Of Advertising The Star Faculty Of The Kellogg School Of Management Reveal The Biggest Challenges Facing Marketers Today- Including The Loss Of Mass Audiences, The Decline Of Broadcast Television Advertising, And The Role Of Online Advertising- And Show You How To Advertise Successfully In This New Reality Based On The Latest Research And Case Studies, This Book Shows You How To Find And Engage Audiences In A Chaotic Media Climate Binding:Hardcover, HardcoverPublisher:WileyPublication Date:2008-04-01Weight:1.08 lbsDimensions:1.06'' H x 8.99'' L x 6.33'' WNumber of Pages:292Language:English
Price: 26 USD
Location: USA
End Time: 2024-11-03T18:03:34.000Z
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Book Title: Kellogg ON Advertising and Media : the Kellogg School of Management
Item Length: 9.3in
Item Height: 1.1in
Item Width: 6.3in
Author: Bobby J. Calder
Format: Hardcover
Language: English
Topic: Marketing / General, Media Studies, Advertising & Promotion
Publisher: Wiley & Sons, Incorporated, John
Publication Year: 2008
Genre: Business & Economics, Social Science
Item Weight: 17.5 Oz
Number of Pages: 304 Pages
