Description: Further DetailsTitle: Design for How People ThinkCondition: NewEAN: 9781491985458ISBN: 9781491985458Publisher: O'Reilly MediaFormat: PaperbackRelease Date: 04/23/2019Item Height: 231mmItem Length: 165mmItem Width: 13mmItem Weight: 328gAuthor: John WhalenLanguage: EnglishSubtitle: Using Brain Science to Build Better ProductsDescription: User experience doesn’t happen on a screen; it happens in the mind, and the experience is multidimensional and multisensory. This practical book will help you uncover critical insights about how your customers think so you can create products or services with an exceptional experience. Corporate leaders, marketers, product owners, and designers will learn how cognitive processes from different brain regions form what we perceive as a singular experience. Author John Whalen shows you how anyone on your team can conduct "contextual interviews" to unlock insights. You’ll then learn how to apply that knowledge to design brilliant experiences for your customers. Learn about the "six minds" of user experience and how each contributes to the perception of a singular experience Find out how your team—without any specialized training in psychology—can uncover critical insights about your customers’ conscious and unconscious processes Learn how to immediately apply what you’ve learned to improve your products and services Explore practical examples of how the Fortune 100 used this system to build highly successful experiencesCountry/Region of Manufacture: USGenre: Business & FinanceTopic: Fashion & DesignRelease Year: 2019 Missing Information?Please contact us if any details are missing and where possible we will add the information to our listing.
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Book Title: Design for How People Think
Title: Design for How People Think
EAN: 9781491985458
ISBN: 9781491985458
Release Date: 04/23/2019
Release Year: 2019
Subtitle: Using Brain Science to Build Better Products
Country/Region of Manufacture: US
Genre: Business & Finance
Topic: Fashion & Design
Number of Pages: 240 Pages
Publication Name: Design for How People Think : Using Brain Science to Build Better Products
Language: English
Publisher: O'reilly Media, Incorporated
Subject: Consumer Behavior, Industrial Design / General, General, Product, Marketing / Research
Item Height: 0.7 in
Publication Year: 2019
Item Weight: 15.5 Oz
Type: Textbook
Subject Area: Design, Technology & Engineering, Business & Economics
Author: John Whalen
Item Length: 9.6 in
Item Width: 6.6 in
Format: Trade Paperback
