Description: Further DetailsTitle: The Craft of CreativityCondition: NewISBN-10: 0804787379EAN: 9780804787376ISBN: 9780804787376Publisher: Stanford University PressFormat: HardbackRelease Date: 04/17/2018Description: Creativity has long been thought of as a personal trait, a gift bestowed on some and unachievable by others. While we laud the products of creativity, the stories behind them are often abridged to the elusive "aha!" moment, the result of a momentary stroke of genius. In The Craft of Creativity Matthew A. Cronin and Jeffrey Loewenstein present a new way to understand how we innovate. They emphasize the importance of the journey and reveal the limitations of focusing on outcomes. Drawing on a wide range of scholarship, their own research, and interviews with professionals and learners who employ creativity in the arts, engineering, business, and more, Cronin and Loewenstein argue that creativity is a cognitive process that hinges on changing one's perspective. It's a skill that anyone can hone, and one that benefits from thinking with others and over time. Breaking new ground in the discussion about how we innovate, this book provides strategies that everyone can use to be more creative.Language: EnglishCountry/Region of Manufacture: USItem Height: 229mmItem Length: 152mmAuthor: Jeffrey Loewenstein, Matthew A. CroninGenre: Society & CultureTopic: Business & FinanceRelease Year: 2018 Missing Information?Please contact us if any details are missing and where possible we will add the information to our listing.
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Book Title: The Craft of Creativity
Title: The Craft of Creativity
ISBN-10: 0804787379
EAN: 9780804787376
ISBN: 9780804787376
Release Date: 04/17/2018
Release Year: 2018
Country/Region of Manufacture: US
Genre: Society & Culture
Topic: Business & Finance
Number of Pages: 288 Pages
Language: English
Publication Name: Craft of Creativity
Publisher: Stanford University Press
Subject: Personal Success, Organizational Behavior, Creative Ability, Creativity
Item Height: 1 in
Publication Year: 2018
Item Weight: 23.8 Oz
Type: Textbook
Item Length: 9.3 in
Author: Jeffrey Loewenstein, Matthew A. Cronin
Subject Area: Self-Help, Business & Economics, Psychology
Item Width: 6.3 in
Format: Hardcover
