Description: Hooked : How to Build Habit-Forming Products, Hardcover by Eyal, Nir; Hoover, Ryan (CON), ISBN 1591847788, ISBN-13 9781591847786, Like New Used, Free shipping in the US Presents a model for creating and marketing products that encourage profitable customer behavior with minimal aggressive advertising, drawing on the author's experiences as a startup founder to identify specific aspects of habit-forming products.
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Book Title: Hooked : How to Build Habit-Forming Products
Number of Pages: 256 Pages
Language: English
Publisher: Penguin Publishing Group
Topic: Marketing / General, Consumer Behavior, General, Applied Psychology, Strategic Planning
Publication Year: 2014
Item Height: 0.9 in
Genre: Business & Economics, Psychology
Item Weight: 12.6 Oz
Author: Nir Eyal
Item Length: 8.5 in
Item Width: 5.7 in
Format: Hardcover
