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Hathaway Shirts: Their History, Design, & Advertising

Description: Collector Bookstore 724 Delaware Street Leavenworth, KS 66048 Collector Bookstore is a leading specialty retailer of price guides and reference books to inform and educate collectors and professionals in the antiques and collectors markets. Our customers include individual collectors, dealers, appraisers, auctioneers & other industry professionals. You won't receive heavily thumbed shelf copies from us! We buy most titles directly from the publisher and individual authors. Authors are encouraged to submit their reference titles for our consideration. SO-SCH-1998-9780764306280 Hathaway Shirts: Their History, Design, & Advertising by Douglas Congdon-Martin ISBN:9780764306280 Book Title:Hathaway Shirts: Their History, Design, & Advertising Author:Douglas Congdon-Martin Binding:Soft Cover Copyright:1998 Pages:160 Size:8.5 x 11 in. From its founding in 1837 Hathaway Shirts has been the bellweather for quality and style. Ironically for their 120 years or so they did little or no advertising to the general public, promoting their product mainly to the trade or through small newspaper ads or signage at the stores. Then on September 22, 1951, in the New Yorker magazine, an advertisement ran that changed all that. The eloquent Baron George Wrangell appeared handsomely dressed in a Hathaway shirt wearing an eyepatch, with the slogan ?The man in the Hathaway shirt.? Rarely has a symbol become so identified with a product.This new book traces the history of the Hathaway Shirt, beginning with the early years and concentrating on the styles portrayed in nearly 50 years of advertising. Drawing upon company archives, it is a nearly complete chronology of the evolution of men?s shirt fashions in the last half of the twentieth century. For designers this will be a valuable reference. For collectors of vintage clothing, there is the added aid of a guide to current prices. This colorful book is a wonderful addition to the library of fashion history. 450+ color photos (SO Schiffer Categorical generated 2024-11-05) b7a30de0bd80c6d172542d86dc3757ca

Price: 29.95 USD

Location: Atglen, Pennsylvania

End Time: 2024-11-13T04:20:44.000Z

Shipping Cost: 7.99 USD

Product Images

Hathaway Shirts: Their History, Design, & Advertising

Item Specifics

Restocking Fee: No

Return shipping will be paid by: Buyer

All returns accepted: Returns Accepted

Item must be returned within: 30 Days

Refund will be given as: Money back or replacement (buyer's choice)

Country/Region of Manufacture: United States

Format: Paperback

Language: English

Publication Year: 1998

Topic: Clothing

Book Title: Hathaway Shirts: Their History, Design, & Advertising

Author: Douglas Congdon-Martin

Type: Reference Book

Type of Item: Book

Brand: Schiffer

Intended Audience: Adults

Narrative Type: Nonfiction

Publisher: Schiffer Publishing Ltd

Features: Illustrated

Ex Libris: No

Book Series: None

Genre: Antiquarian & Collectible

Personalize: No

Signed By: None

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