Description: Hands-On Salesforce Data Cloud by Joyce Kay Avila Learn how to implement and manage a modern customer data platform (CDP) through the Salesforce Data Cloud. This practical book provides a comprehensive overview that shows architects, administrators, developers, data engineers, and marketers how to ingest, store, and manage real-time customer data with the Data Cloud. FORMAT Paperback LANGUAGE English CONDITION Brand New Publisher Description Learn how to implement and manage a modern customer data platform (CDP) through the Salesforce Data Cloud platform. This practical book provides a comprehensive overview that shows architects, administrators, developers, data engineers, and marketers how to ingest, store, and manage real-time customer data.Author Joyce Kay Avila demonstrates how to use Salesforces native connectors, canonical data model, and Einsteins built-in trust layer to accelerate your time to value. Youll learn how to leverage Salesforces low-code/no-code functionality to expertly build a Data Cloud foundation that unlocks the power of structured and unstructured data. Use Data Cloud tools to build your own predictive models or leverage third-party machine learning platforms like Amazon SageMaker, Google Vertex AI, and Databricks.This book will help you:Develop a plan to execute a CDP project effectively and efficientlyConnect Data Cloud to external data sources and build out a Customer 360 Data ModelLeverage data sharing capabilities with Snowflake, BigQuery, Databricks, and AzureUse Salesforce Data Cloud capabilities for identity resolution and segmentationCreate calculated, streaming, visualization, and predictive insightsUse Data Graphs to power Salesforce Einstein capabilitiesLearn Data Cloud best practices for all phases of the development lifecycle Author Biography Joyce Kay Avila has more than 25 years as a business and technology leader. She has bachelors and masters degrees in the fields of computer science and accounting business administration, and completed her PhD coursework in accounting information systems.Joyce holds 19 Salesforce certifications and accreditations, and is Tableau certified. She is a Salesforce All Star Ranger and a Salesforce Einstein Champion alumni. She is also certified in Snowflake and is a Snowflake Data Superhero.For the Salesforce and Snowflake communities, Joyce produces a running series of how-to-videos on her YouTube channel. She is also the author of the OReilly book, Snowflake: The Definitive Guide. Details ISBN1098147863 Language English Year 2024 ISBN-10 1098147863 ISBN-13 9781098147860 UK Release Date 2024-08-31 Author Joyce Kay Avila Pages 300 Publisher OReilly Media Format Paperback Imprint OReilly Media Subtitle Implementing and Managing a Real-Time Customer Data Platform Place of Publication Sebastopol Country of Publication United States Audience General DEWEY 004.36 Publication Date 2024-08-20 US Release Date 2024-08-20 We've got this At The Nile, if you're looking for it, we've got it. With fast shipping, low prices, friendly service and well over a million items - you're bound to find what you want, at a price you'll love! TheNile_Item_ID:161357841;
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Format: Paperback
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ISBN-13: 9781098147860
Author: Joyce Kay Avila
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Book Title: Hands-On Salesforce Data Cloud
