Description: Flux : What Marketing Managers Need to Navigate the New Environment, Hardcover by Soberman, David (EDT); Soman, Dilip (EDT); Martin, Roger (FRW), ISBN 1442644036, ISBN-13 9781442644038, Like New Used, Free P&P in the UK "The past decade has seen a number of developments that threaten the very fabric of how marketing activities have traditionally been conducted. On one hand, consumers are increasingly socially networked and value-conscious, with heightened expectations of how companies will react to their demands. Along with the challenges, however, come new opportunities: the growth of behavioural economics and the emergence of new data collection techniques, for instance, give marketers unprecedented access to previously hidden aspects of consumer behavior. Clearly, 'business as usual' is not an option for marketing managers who want their firms to stay in the game.
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Book Title: Flux : What Marketing Managers Need to Navigate the New Environme
Number of Pages: 344 Pages
Publication Name: Flux: What Marketing Managers Need to Navigate the New Environment
Language: English
Publisher: University of Toronto Press
Item Height: 238 mm
Subject: Management
Publication Year: 2012
Type: Textbook
Item Weight: 660 g
Author: Dilip Soman, David Soberman
Item Width: 160 mm
Format: Hardcover
