Description: This text is the definitive academic guide on public relations and one of the only texts on the market to take this particular approach to the field. It offers critical analysis of the subject, blended with theory and real-life application, making use of a number of pedagogical features including case studies, exercises and discussion questions for a unique approach to the subject.
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EAN: 9781292112183
UPC: 9781292112183
ISBN: 9781292112183
MPN: N/A
Format: Paperback, 608 pages, 4th Edition
Recommended Age Range: 0-12 months
Author: Ralph Tench
Book Title: Exploring Public Relations: Global Strategic Commu
Item Height: 2 cm
Item Length: 26.5 cm
Item Weight: 1.14 kg
Item Width: 20 cm
Language: Eng
Publisher: Pearson Education Limited
