Description: Evolution of Integrated Marketing Communications : The Customer-driven Marketplace, Paperback by Schultz, Don (EDT); Patti, Charles H. (EDT); Kitchen, Philip J. (EDT), ISBN 113800894X, ISBN-13 9781138008946, Like New Used, Free shipping in the US This book identifies and discusses the changes that integrated marketing communication (IMC) has meant to the marketplace, how they have occurred and what they mean for all types of marketers around the world. This book was published as a special issue of the Journal of Marketing Communications.
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Book Title: Evolution of Integrated Marketing Communications : The Customer-d
Number of Pages: 136 Pages
Publication Name: Evolution of Integrated Marketing Communications : the Customer-Driven Marketplace
Language: English
Publisher: Routledge
Publication Year: 2014
Subject: Marketing / General, General, Management
Item Height: 0.7 in
Type: Textbook
Item Weight: 9.6 Oz
Author: Charles H. Patti
Subject Area: Business & Economics
Item Length: 7.4 in
Item Width: 9.7 in
Format: Trade Paperback
