Description: Ethnography EssentialsDesigning, Conducting, and Presenting Your Research Author(s): Julian Murchison Format: Paperback Publisher: John Wiley & Sons Inc, United States Imprint: Jossey-Bass Inc.,U.S. ISBN-13: 9780470343890, 978-0470343890 Synopsis A comprehensive and practical guide to ethnographic research, this book guides you through the process, starting with the fundamentals of choosing and proposing a topic and selecting a research design. It describes methods of data collection (taking notes, participant observation, interviewing, identifying themes and issues, creating ethnographic maps and tables and charts, and referring to secondary sources) and analyzing and writing ethnography (sorting and coding data, answering questions, choosing a presentation style, and assembling the ethnography). Although content is focused on producing written ethnography, many of the principles and methods discussed here also apply to other forms of ethnographic presentation, including ethnographic film. Designed to give basic hands-on experience in the overall ethnography research process, Ethnography Essentials covers a wealth of topics, enabling anyone new to ethnography research to successfully explore the excitement and challenges of field research.
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Book Title: Ethnography Essentials
Number of Pages: 256 Pages
Language: English
Publication Name: Ethnography Essentials: Designing, Conducting, and Presenting Your Research
Publisher: John Wiley & Sons INC International Concepts
Publication Year: 2010
Subject: Anthropology
Item Height: 232 mm
Item Weight: 446 g
Type: Textbook
Author: Julian Murchison
Subject Area: Social Research
Series: Research Methods for the Social Sciences
Item Width: 177 mm
Format: Paperback
