Description: Entrepreneurship and Innovation : An Economic Approach, Hardcover by McDaniel, Bruce A., ISBN 0765607085, ISBN-13 9780765607089, Like New Used, Free shipping in the US The difference between entrepreneurship and capitalism is stressed at the outset of this volume. McDaniel (U. of Northern Colorado) outlines the elements of entrepreneurial activity, including risk analysis, developing an innovative product, marketing, temporary monopoly control, process innovation, and the need to include entrepreneurs in microeconomic theory. The chapters on each of these subjects include a lengthy interview with an entrepreneur, 11 in all. Annotation c. Book News, Inc., Portland, OR ()
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Book Title: Entrepreneurship and Innovation : An Economic Approach
Number of Pages: 288 Pages
Language: English
Publication Name: Entrepreneurship and Innovation: an Economic Approach : an Economic Approach
Publisher: Routledge
Item Height: 0.9 in
Subject: Feminism & Feminist Theory, Entrepreneurship, General
Publication Year: 2002
Type: Textbook
Item Weight: 19.2 Oz
Author: Bruce A. Mcdaniel
Subject Area: Social Science, Business & Economics
Item Length: 9.2 in
Item Width: 6.2 in
Format: Hardcover
