Description: Further DetailsTitle: Media and Digital ManagementCondition: NewEAN: 9783319713441ISBN: 9783319713441Edition: 1st ed. 2018Publisher: Springer International Publishing AGFormat: PaperbackRelease Date: 02/21/2019Item Height: 254mmItem Length: 178mmAuthor: Eli M. NoamLanguage: EnglishDescription: Being a successful manager or entrepreneur in the media and digital sector requires creativity, innovation, and performance. It also requires an understanding of the principles and tools of management. Aimed at the college market, this book is a short, foundational volume on media management. It summarizes the major dimensions of a business school curriculum and applies them to the entire media, media-tech, and digital sector. Its chapters cover—in a jargonless, non-technical way—the major functions of management. First, creating a media product: the financing of projects, and the management of technology, HR, production operations, intellectual assets, and government relations. Second, harvesting the product created: market research, marketing, pricing, and distribution. And third, the control loop: media accounting and strategy planning. In the process, this book becomes an indispensable resource for those aiming for a career in the media and digital field, both in startups and established organizations. This book is designed to help those aiming to join the media and digital sector to become creative managers and managerial creatives. It aims to make them more knowledgeable, less blinded by hype, more effective, and more responsible. Country/Region of Manufacture: CHGenre: Society & CultureTopic: Business & Finance, Films & TVRelease Year: 2019 Missing Information?Please contact us if any details are missing and where possible we will add the information to our listing.
Price: 96.94 USD
Location: GU14 0GT
End Time: 2025-01-12T03:42:54.000Z
Shipping Cost: 0 USD
Product Images
Item Specifics
Restocking Fee: No
Return shipping will be paid by: Buyer
All returns accepted: Returns Accepted
Item must be returned within: 30 Days
Refund will be given as: Money back or replacement (buyer's choice)
Publication Name: Media and Digital Management
Title: Media and Digital Management
EAN: 9783319713441
ISBN: 9783319713441
Edition: 1st ed. 2018
Release Date: 02/21/2019
Release Year: 2019
Item Height: 254mm
Country/Region of Manufacture: CH
Book Title: Media and Digital Management
Number of Pages: Xviii, 479 Pages
Language: English
Publisher: Springer International Publishing A&G
Publication Year: 2019
Topic: Marketing / General, Management Information Systems, Personal Success, Media Studies, General, Strategic Planning, Web / Content Management Systems
Illustrator: Yes
Genre: Computers, Technology & Engineering, Social Science, Business & Economics
Item Weight: 33.2 Oz
Item Length: 10 in
Author: Eli M. Noam
Item Width: 7 in
Format: Trade Paperback
