Description: Election Campaigning in East and Southeast Asia : Globalization of Political Marketing, Paperback by Schafferer, Christian (EDT), ISBN 1138278130, ISBN-13 9781138278134, Like New Used, Free shipping in the US At the end of the last century, political marketing appeared to have become a global phenomenon with an increasing number of electoral campaigns resembling those of the United States. Comparative research has shown the existence of a so-called 'Americanization' of election campaign practices. This book examines the nature of electoral campaigns in East and Southeast Asia. Based on the analyses of developments in Japan, Taiwan, South Korea, Malaysia, and the Philippines, it examines whether there is an 'Asian style' of election campaigning. Contributing to the fields of media studies and comparative politics, th offers an insight into the various changes in election campaigning that occurred in the East and Southeast Asia during the process of democratization and modernization. It sheds new light on the causes and consequences of the worldwide proliferation of US election campaigning and provides the academic world with previously unpublished material on the electoral strategies of Asian political parties.
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Book Title: Election Campaigning in East and Southeast Asia : Globalization o
Number of Pages: 166 Pages
Publication Name: Election Campaigning in East and Southeast Asia : Globalization of Political Marketing
Language: English
Publisher: Routledge
Publication Year: 2017
Subject: Political Process / Campaigns & Elections, Globalization, International Relations / General
Type: Textbook
Item Weight: 8.8 Oz
Item Length: 9.2 in
Author: Christian Schafferer
Subject Area: Political Science
Item Width: 6.2 in
Format: Trade Paperback
