Description: This book offers a comprehensive exploration of direct advertising, a powerful marketing tool that has been employed since ancient times. Tracing its evolution from papyrus advertisements to the widespread use of mail-order catalogues, the author reveals the historical roots of this critical marketing strategy. The book delves into the practical aspects of direct advertising, covering topics such as list building, return tracking, and the importance of visual presentation. It also examines the psychological factors that drive successful direct advertising, emphasizing the art of crafting persuasive copy and designing effective campaigns. While acknowledging that other forms of advertising exist, the author emphasizes the unique capabilities of direct advertising in reaching specific audiences with targeted messages. The book goes beyond simple circularizing, providing readers with a nuanced understanding of how direct advertising can be used to build relationships, generate leads, and drive sales. This book serves as a valuable resource for anyone seeking to master the art of direct advertising and unlock its full potential for business growth. Forgotten Books publishes hundreds of thousands of rare and classic books.This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works. This text has been digitally restored from a historical edition. Some aesthetic errors may persist, however it has been deemed that any such will not detract from the work's significant historical value. The digital edition of all books may be viewed on our website before purchase.
Price: 28.33 USD
Location: New York NY
End Time: 2024-12-28T08:51:54.000Z
Shipping Cost: 0 USD
Product Images
Item Specifics
Return shipping will be paid by: Buyer
All returns accepted: Returns Accepted
Item must be returned within: 30 Days
Refund will be given as: Money Back
Return policy details:
Original Language: English
Country/Region of Manufacture: America
Narrative Type: Nonfiction
Intended Audience: Adults
Personalize: No
Inscribed: No
Ex Libris: No
Personalized: No
Signed: No
Number of Pages: 706
Type: textbook
Book Title: Effective Direct Advertising : The Principles and Practice of Producing Direct Advertising for Distribution by Mail or Otherwise (Classic Reprint)
Language: English
Publisher: Forgotten Books
Topic: Marketing / General
Publication Year: 2017
Item Height: 1.4 in
Illustrator: Yes
Genre: Business & Economics
Item Weight: 32.9 Oz
Item Length: 9 in
Author: Robert E. Ramsay
Item Width: 6 in
Format: Trade Paperback
