Description: Further DetailsTitle: Strategic CopywritingCondition: NewEAN: 9781442244085ISBN: 9781442244085Edition: Second EditionPublisher: Rowman & LittlefieldFormat: PaperbackRelease Date: 11/05/2015Item Height: 252mmItem Length: 177mmItem Width: 19mmItem Weight: 658gAuthor: Edd ApplegateLanguage: EnglishSubtitle: How to Create Effective AdvertisingISBN-10: 1442244089Description: When it comes to attracting consumers through advertising, which words, phrases, and techniques are most effective? Strategic Copywriting, a detailed how-to guide, introduces students to time-tested strategies for writing and designing successful ads.In this second edition, Edd Applegate explains the core principles that have guided advertising for decades, from knowing the audience to crafting a compelling message. Next, proven techniques for producing specific kinds of advertising—whether for newspapers, magazines, or other print media, for broadcast radio or television, or for social media and online/mobile platforms—are addressed in step-by-step detail. Throughout, Applegate walks readers through real advertisements from advertising agencies of all sizes across the United States to illustrate what works—or not—and why.Country/Region of Manufacture: USGenre: Business & FinanceRelease Year: 2015 Missing Information?Please contact us if any details are missing and where possible we will add the information to our listing.
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Book Title: Strategic Copywriting
Title: Strategic Copywriting
EAN: 9781442244085
ISBN: 9781442244085
Edition: Second Edition
Release Date: 11/05/2015
Release Year: 2015
Subtitle: How to Create Effective Advertising
ISBN-10: 1442244089
Country/Region of Manufacture: US
Genre: Business & Finance
Number of Pages: 310 Pages
Language: English
Publication Name: Strategic Copywriting : How to Create Effective Advertising
Publisher: Rowman & Littlefield Publishers, Incorporated
Subject: E-Commerce / Internet Marketing, Business Writing, Advertising & Promotion
Item Height: 0.7 in
Publication Year: 2015
Features: Revised
Item Weight: 23.2 Oz
Type: Textbook
Subject Area: Business & Economics
Author: Edd Applegate
Item Length: 9.9 in
Item Width: 7 in
Format: Trade Paperback
